Manisha Manisha
Post Graduate Teaching Assistant @NPTEL
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WORK HISTORY
Post Graduate Teaching Assistant @NPTEL
International Marketing https://onlinecourses.nptel.ac.in/noc22_mg50/preview
EDUCATION
IIT Kharagpur - Vinod Gupta School of Management
Ph.D
Himachal Pradesh University
Bachelor of Technology - BTech, Electronics and Communication Engineering
Central University of Himachal Pradesh, Dharmshala, Kangra
Post Graduation (MBA), Travel and Tourism
IIT Kharagpur - Vinod Gupta School of Management
Ph.D, Marketing
ABOUT MANISHA MANISHA
Marketing Researcher | Storytelling and Branding | Digital Media & Consumer Behavior | Podcast MarketingI specialize in digital marketing, consumer engagement, and user-generated content, with a focus on how podcasts, storytelling, and emerging media shape brand perception and influence behavior. My research applies behavioral modeling and sentiment analysis to decode digital consumption patterns and their impact on marketing strategy.I have presented at ANZMAC, ECIE, and PANIIM and published in leading journals, and actively contribute to content marketing, experiential marketing, and Web 4.0 strategies. My future interests lie in AI-driven consumer insights, immersive media (AR/VR), and the evolving role of user-generated content in brand storytelling.
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