Leandro Martinez
Strategy Director @rEvolution
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WORK HISTORY
Strategy Director @rEvolution
Chicago, IL, US
EDUCATION
Experience Institute
Post-Graduate - Experiential Learning Fellowship Program, Storytelling, Design Thinking, Business Operations, Community Building and Self-Awareness
Mount Mercy University
Bachelor of Business Administration (B.B.A.), Marketing, Management
Epistele.com - Latin American School of Digital Business
Community Management Certification, Marketing
General Assembly
Digital Marketing, Marketing
SKILLS
ABOUT LEANDRO MARTINEZ
Hispanics represent nearly 20% of the total population of the United States and their annual buying power is expected to exceed $2.5 trillion in the next two years—that growth is double the rate of non-Hispanics (US Census Bureau).If you\'re a business strategist or marketer perhaps you have faced the complexities of trying to find ways to connect with the Hispanic market segment in the United States. After all, U.S. has the second-largest Spanish speaking population in the world, with an estimated 41+ million residents speaking Spanish at home (PEW Research Center).As a bi-cultural, bilingual, Hispanic millennial marketer, I have been helping multinational companies simplify the complexities of this $2.5 Trillion dollar market segment that continues to grow year after year.
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