Lakshey Kumar

About Lakshey Kumar

Digital marketing professional with a focus on driving results through data-driven strategies. Experienced in SEO, SEM, social media, and content marketing. Committed to helping businesses thrive in the digital age.

Experience

1. Senior Analyst Content Marketing

   AdLift India

   Aug 2024 — Present · Gurugram, IN

   Develop data-backed content and SEO strategies to drive consistent organic growth across client portfolios.Lead cross-channel collaboration with website owners and influencers to expand brand visibility and authority.Manage campaign budgets for blogs and influencer activities, ensuring optimal ROI and content quality.Conduct in-depth SEO audits focusing on indexing, niche relevance, traffic patterns, and technical performance.Execute weekly QC checks on all marketing deliverables to maintain brand alignment and strategic consistency.Create high-impact proposal decks for onboarding new clients and supporting business acquisition.Prepare weekly and monthly performance reports with actionable insights to guide ongoing optimization.Clients: Bajaj Auto, King Koil, Ventura Securities, Birkenstock, Hdfc Bank, Dyson India, Orientbell Tiles, Schneider Electric

Education

• Sharda University

  Bachelor’s Degree

  2013 — 2016

• Makhanlal Chaturvedi National University of Journalism and Communication, Noida

  Master’s Degree

  2016 — 2018

• MICA | The School of Ideas

  Advanced Digital Marketing and Communication

  2023 — 2024

Skills

• Teamwork
• Quarkxpress
• Microsoft Office
• Online Advertising
• Event Planning
• Media Planning
• Photoshop
• Microsoft Excel
• Client Services
• Event Management
• Marketing
• Adobe Premier
• Packaging
• Leadership
• Research
• Advertising
• Public Relations
• Social Media
• News Tracking