Kevin Hartman
Associate Teaching Professor at the University of Notre Dame, Former Chief Analytics Strategist at Google, Author \"Digital Marketing Analytics: In Theory And In Practice\"
- Role
- Book Author at Digital Marketing Analytics In Theory And In Practice
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kevin Hartman
Influential and well-regarded data and analytics executive with more than twenty years of extensive experience developing and driving world-class data and analytics strategies and operations in diverse and ever-changing environments. Proven track record of success in providing exceptional data and analytics direction and unlocking the value of data assets positioning the organization as an industry leader in highly competitive landscapes.Background includes creating and leading analytics best practices, championing the organizational mission and goals, executing on challenges, and maintaining a forward-thinking, entrepreneurial mindset aligned with the enterprise vision.Proficient at building powerful data roadmaps, establishing expectations, communicating vision, and monitoring performance to maximize effectiveness. Results-driven executive translating organizational needs into revolutionary data and analytics solutions accelerating change, transformation, and growth.Key Skills: Data & Analytics Management Team Building Trusted Advisor Strategic Planning & Execution Business Growth Digital & Marketing Strategy Brand & Performance Marketing Stakeholder Relationships Compelling Storytelling
Experience
Book Author
Digital Marketing Analytics In Theory And In Practice
Apr 2020 — Present
Education
Harris School of Public Policy at the University of Chicago
MPP, Health/Health Care Administration/Management
1996 — 1998
The University of Chicago Booth School of Business
MBA, Business Strategy and Economics
1995 — 1998
University of Notre Dame
BA, Political Science and Economics
1989 — 1992
Alliance Manchester Business School
Graduate Exchange Program, Business and Operations Strategy
1998 — 1998
Skills
- Project Management
- Media Buying
- Copywriting
- Digital Strategy
- Interactive Marketing
- Campaign Management
- Strategy
- E-Commerce
- Brand Development
- Segmentation
- Program Management
- Projects
- Strategic Partnerships
- Mobile Advertising
- Brand Management
- Direct Marketing
- User Experience
- Content Strategy
- Web Analytics
- Marketing Strategy
- Integrated Marketing
- New Media
- Analytics
- Online Marketing
- Interactive Advertising
- Creative Direction
- Entrepreneurship
- Online Advertising
- Database Marketing
- Food
- Direct Mail
- Strategic Leadership
- Google Analytics
- Media Planning
- Consumer Products
- Creative Strategy
- Digital Marketing
- Relationship Marketing
- Digital Media
- Multi-Channel Marketing
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