Kashish Bhatia

About Kashish Bhatia

Growth marketer with 7+ years of experience driving user acquisition, retention, and lifecycle growth across fintech and consumer internet at Paytm, Airtel, and Zomato.I specialize in full-funnel growth, combining product-led growth, CRM, and AI-driven workflows to drive high-impact multi-channel campaigns (Push Notifications, WhatsApp, SMS, In-App Messaging, Performance Marketing).Core expertise:• Growth Marketing & Growth Product• User Acquisition & Activation• Funnel Optimization (Landing Page to Lead)• Lifecycle Marketing & CRM Automation (CleverTap, MoEngage)• A/B Testing & Experimentation• Conversion Rate Optimization (CRO)• Customer Segmentation & Personalization• Fintech Growth (Postpaid, Merchant Lending)• Retention & Engagement StrategyStrong at identifying growth bottlenecks, designing experiments, and executing targeted campaigns that move key business metrics.

Experience

1. Deputy Manager, Growth (Postpaid Merchant Loan)

   Paytm

   Nov 2024 — Present · Noida, IN

   Built AI-led automation (n8n + LLMs) to scale workflows and improve efficiency.Developed a VoC system to capture user insights and identify funnel drop-offs, driving product improvements.Owned acquisition for Postpaid & Merchant Loans, delivering consistent MoM growth.Increased Push channel contribution to loan leads by 60%.Led product interventions (e.g, video-first journeys), reducing drop-offs by 20%.Doubled CTR across multiple channels within 6 months through experimentation and personalization.Improved Landing page to lead conversion by 10% via intent-based, behavior-driven landing pages.Drove product enhancements to improve lead rates and bottom-funnel conversions.Owned end-to-end multi-channel campaigns (Push, WhatsApp, SMS, in-app, performance marketing).Collaborated with Product, Data, and Engineering teams to implement real-time tracking and attribution.

Education

• Amity University

  Master's degree, Masters in Journalism & Mass Communication (MJMC)

  2014 — 2016

• Amity University

  Bachelor's degree, Bachelors in Tourism Administration

  2011 — 2014

Skills

• Photoshop
• Brand Management
• Social Media
• Brand Development
• Microsoft Word
• Customer Service
• Anchoring
• Virtual Dj
• Microsoft Office
• Audio Editing
• Radio Broadcasting
• Teamwork
• Technical Knowledge
• English
• Powerpoint
• Microsoft Excel
• Branding & Identity
• Acting
• Video Editing
• Advertising
• Online Marketing
• Radio Production
• Public Speaking
• Journalism