Karen Carlson
North America Sales & Operations Planning Manager, Ecommerce @Harley-Davidson Motor Company
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WORK HISTORY
North America Sales & Operations Planning Manager, Ecommerce @Harley-Davidson Motor Company
I was promoted to Manager North America eCommerce sales, operations, and demand planning for sourced apparel retail products while managing sales budget development and allocation from top to category levels. Optimized processes, collaborating with cross-functional teams to enhance informed decision-making across business units. Outperformed eCommerce retail sales target +60% YoY, aligning buys, inventory levels, and demand to surpass goals. Pioneered North American retail sales tracking, forecasting, and reporting, partnering with Finance, IT, and SAP teams. Established real-time visibility into sales, demand, and returns, enabling historical analysis and root cause-based mitigation. Increased enterprise productivity, cultivating a high-performance team. Trained and onboarded Sales Analysts, including a Senior Sales Analyst. Exceeded B&M goals by 21%, integrating marketing, merchandising assortment, and strategic dealer collaboration. Generated $6.5M in sales via inventory management and omnichannel product lifecycle planning. Achieved 90% forecasting accuracy, building integrated S & OP and reporting systems. Surpassed the company’s order target by 29%, creating strategic seasonal assortments for dealers. Led a four-dealer project to define metrics, create data-driven scorecards, and identify improvement opportunities. Increased sales while reducing aging inventory. Identified and implemented effective product mixes, merchandising, inventory, and marketing strategies via training. Escalated sales during events, Black Friday, and Cyber Week, pinpointing products to promote with proper inventory levels. Pioneered omnichannel product lifecycle management. Negotiated promotional events with B&M Sales leadership to drive liquidation of out-of-season products.
EDUCATION
University of Wisconsin-Whitewater
Bachelor of Business Administration (BBA)
ABOUT KAREN CARLSON
Growing Sustainable Revenue and Relationships while Building Quota-Surpassing TeamsMy extensive experience in FP & A and S & OP leadership - uniting vision, data-driven insights, and strategic execution to advance enterprise goals in dynamic retail arenas. While optimizing product lifecycle management, inventory planning, merchandising, and marketing campaigns, I drove the goals below from conceptualization to completion. KEY ACHIEVEMENTS AT HARLEY-DAVIDSON MOTOR COMPANYOutperformed eCommerce retail sales target by +60% YoY.Aligned buys, inventory levels, and demand to surpass B&M goals by 21%.Generated $6.5M in sales via inventory management and omnichannel product lifecycle planning.Achieved 90% forecasting accuracy.Surpassed order target by 29%.Contributed to growing 70% of the company’s Apparel revenue streams.Escalated sales revenue during events, including Black Friday and Cyber Week.KEY ACHIEVEMENTS AT SEQUEL INTERNATIONALExceeded sales quota by 7%- 8%,Grew YoY sales by +20%.Achieved an average 3-to-6-month sales cycle length.Expanded markets and B2B accounts while reducing Amazon grey market goods offers by 45%.Increased sales by 3%- 10% via cross-functional training products. Key Skills PRODUCT LIFECYCLE MANAGEMENT ENTERPRISE OPTIMIZATION PRODUCT FORECASTINGDEMAND PLANNINGINVENTORY MANAGEMENTBOOKING AND VARIANCE ANALYSISBUDGET MANAGEMENTCHANGE MANAGEMENTPROJECT MANAGEMENTSALES PLANNING CYCLEPROCESS INNOVATIONBRAND/DEALER RELATIONSBUSINESS DEVELOPMENTMERCHANDISING AND MARKETINGLEARNING AND DEVELOPMENT “There is only one boss: The customer. “And he can fire everybody in the company from the chairman on down,simply by spending his money somewhere else.”Sam Walton
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