Jose Huerta

About Jose Huerta

Strategic clarity rarely fails because of lack of talent or information. It fails when…

Experience

1. Chief of Strategy

   Old Surfer

   Jan 2020 — Present

   At Old Surfer, I partner with organizations and brands to translate their sustainable assets into a clear purpose and tangible actions, through strategy, innovation, creativity and brand narrative.My role spans from high-level brand positioning to on-the-ground sustainability communication, working across industries to drive both relevance and impact. I lead strategic and creative processes that help brands define who they are, what they stand for, and how they show up in the world.One of my key contributions has been the development of structured methodologies to integrate sustainability more meaningfully into brand and business strategy. This includes co-creating a proprietary storydoing methodology, designed to humanize sustainability efforts while strengthening their credibility, transforming purpose into action and storytelling into lived experiences, methodology that helped build credibility in companies like Danone in Europe, Tri Marine in US, and Granjazul in LATAM.Projects range from shaping ESG-driven brand narratives, to building internal frameworks that align sustainability goals with authentic communication and stakeholder engagement.

Education

• Universidad Iberoamericana, Ciudad de México

  Bachelor in Communications, Applied Research Communication

  1998 — 2002