Jonas Bäckström

About Jonas Bäckström

Strategic Business Leader | Digital Innovation Expert | Transformation CatalystWith over two decades of experience at the forefront of strategic leadership, digital innovation, and business transformation, I bring a proven track record of driving growth and delivering impactful results across diverse industries.Strategic Vision & Leadership: As a seasoned executive, I have successfully steered organizations through complex challenges, defining strategic direction and leading teams to achieve ambitious business objectives. My roles as Chief Executive Officer, Chief Commercial Officer, Chief Strategy Officer, and Chief Marketing Officer have honed my ability to navigate dynamic markets and capitalize on emerging opportunities.Digital Innovation & Transformation: A pioneer in digital innovation, I have spearheaded numerous initiatives to leverage cutting-edge technologies and reshape business models for the digital age. From co-founding a tech startup specializing in emotion-recognition AI to leading the digital transformation of established agencies and brands, I have consistently driven innovation and fostered a culture of creativity and agility.Business Development & Growth: With a strong focus on business development, I have a proven aptitude for identifying growth opportunities, forging strategic partnerships, and expanding market presence. My leadership has led to the successful revitalization of struggling businesses, the launch of disruptive digital healthcare services, and the achievement of significant revenue milestones.Expertise Across Industries: My diverse background spans healthcare, marketing communications, technology, and more, providing me with a broad perspective and a versatile skill set. Whether leading change management initiatives in healthcare, driving award-winning marketing campaigns, or launching groundbreaking digital products, I bring a wealth of experience to every endeavor.Strategic Advisor & Collaborative Partner: Known for my collaborative approach and strong stakeholder management skills, I excel in building high-performing teams and fostering productive relationships with clients, partners, and investors. My ability to communicate complex concepts, inspire teams, and drive consensus has been instrumental in achieving shared goals and driving organizational success.I am passionate about driving innovation, fostering growth, and making a positive impact in the organizations I serve. Let\'s connect to explore opportunities for collaboration and growth.

Experience

1. Cspo President Qbtech Inc

   Qbtech

   May 2025 — Present

   As Chief Strategic Partnership Officer, I focus on building scalable, evidence-based business models in the ADHD space. My work centers on strategic partnerships that accelerate access to diagnostics and treatment, while strengthening the commercial value proposition for providers, digital health platforms, and care networks. With a background in business development and digital health, I help partners unlock sustainable growth, improve patient outcomes, and shape a smarter, more accountable future for mental health—starting with ADHD.

Education

• Stockholm University

  Civilekonom (MSc BA), Marknadsakademien

  1995 — 1998

• Försvarshögskolan - Swedish Defence University

  Officer, Flottan/Navy

  1993 — 1995

• Enskilda Gymnasiet

  Naturvenskapsprogrammet

  1987 — 1990

• Stockholm University

  Psychology

  1995 — 1997

Skills

• Strategic Planning
• Brand Development
• Online Advertising
• Art Direction
• Digital Marketing
• Management
• Varumärkesutveckling
• Brand Developement
• Online Marketing
• Digital Strategy
• Integrated Marketing
• Digital Strategi
• Concept Development
• Creative Strategy
• Kreativ Strategi
• Retail Marketing
• Advertising
• Public Relations
• Social Media
• Strategic Communications