Herrmann

About Herrmann

I\'m the Chief Strategy Officer at Thinkingbox, where I lead a strategy team across North America to help brands stay culturally relevant across digital, experiential, social, and brand platforms for brands like RIOT Games, Chobani, Paramount Pictures, Silver Jeans, Sony Pictures, Square, Cash App, and Apple TV+. The other half of my role is looking at strategic growth strategies, M&A opportunities, and culture/team dynamics for the overall agency. My path into strategy wasn’t traditional. In the early I was touring in a band signed to Interscope Records where I realized I was more interested in crafting moments of connection with the audience than the playing the music itself. I made the shift to advertising where I cut my teeth at TBWA\\Chiat\\Day (Activision) and honed in my craft at TBWA\\Media Arts Lab (Apple, Conservation International).I was part of the early team at Giant Spoon, where I helped build an award-winning strategy practice from the ground up and helped shape brands and brand experiences across Tech (HP, Facebook, TikTok), Gaming (Activision, Omen by HP), Sports (LA28, FC Barcelona), and Entertainment (Paramount Pictures, HBO, NBC, Hulu). There I learned the power of transformative media-first approaches and the underutilized strength of bespoke strategic partnerships with brands and publishers.Through it all, I’ve stayed committed to the idea that strategy works best when it’s embedded in the creative process, not just in the first slides in a deck. My focus is always on creating clarity, inspiring teams, and making sure the work actually matters.

Experience

1. Chief Strategy Officer (CSO)

   Thinkingbox

   Nov 2022 — Present · Los Angeles, CA, US

   Spearheading the strategic direction and growth initiatives for Thinkingbox creative collective, with a focus on integrating and optimizing operations across three key banners: Thinkingbox (specializing in Brand, Integrated, Digital, and Experiential Marketing), AntiSocial (Experts in Social Media and Influencer Marketing), and The Heist (focused on content development and production)

Education

• Chapman University

  Bachelor of Arts (BA), Advertising and Public Relations

• Scuola Leonardo da Vinci

  Intermediate Italian