Amisha Agarwal
Product Marketing Lead-HighRadius | NMIMS, MBA - Gold Medalist
- Role
- Product Marketing Lead at HighRadius
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Amisha Agarwal
Product Marketing Manager with an MBA (Gold Medalist) and BTech in Electronics & Telecommunication. Expert in marketing the full product lifecycle of SaaS product, spanning 0-to-1 launches and mature product optimization. Proven track record in scaling user acquisition by 10X and reducing asset turnaround time from 7 days to 24 hours via AI-native workflows.Core Competencies:1. GTM & Strategy: Market Entry (NA & EMEA), Product Positioning, Competitive Intelligence, Value Proposition Design.2. Growth Marketing: Account Based Marketing (ABM), SEO/AIO Optimization, Lead Generation.3. Product Operations: User Advocacy, A/B Testing, Cross-functional Leadership (Sales, Product, Design, Dev).4. Digital Assets Creation - Ebook, Newsletter, Blogs, Whitepaper, Comparison tables, Web Pages, Battlecards5. AI Stack: AI Studio, Perplexity, Lovable, Claude, Elevenlabs, Keevx, NotebookKey Achievements:1. Operational Efficiency: Slashed asset design and development dependency by 90% by integrating AI tools into the marketing workflow.2. Sales Enablement: Developed high-conversion outbound scripts and ABM campaigns, securing 4 enterprise-grade leads within 14 days of launch.3. Leadership & PR: Led a 3-person multi-disciplinary team. Secured earned media features in top digital media
Experience
Product Marketing Lead
Feb 2025 — Present · Hyderabad, IN
Handled 3 Fintech SaaS Products with Highest Rating- Currently handling Accounts Payable - Boosted rank of product pages from 30th position to 2nd position making it SEO and AIO friendly. Generated impression and 10X leads in a month. Used AI (lovable, AI Studio) to create webpages and make each page live in 1 day reducing turnaround time by a week per page. Cross functional collaboration with Product and Sales team to align product messaging.Record to Report - Training and enabling outbound sales team with cold calling and email scripts, aligning with the products positioning. Launched end to end Account Based Marketing campaign shortlisting specific prospects and approaching with targeted messaging. Generate 4 high quality leads within 2 weeks of launch.Financial Consolidation and Reporting - 0 to 1 marketing planning as it was a new product. Created SEO friendly 30+ digital assets/quarter that attracted 30+ leads/month. Created GTM strategy to reach NA and EMEA market alongside sales team. Reduced asset design and development dependency by 90% using AI Tools - Lovable, AI Studio, Gemini, Chatgpt
Education
SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering
Bachelor of Technology
2018 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
2021 — 2023
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.