Dan Overton
Creative Director @Melaleuca: The Wellness Company
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WORK HISTORY
Creative Director @Melaleuca: The Wellness Company
Directly responsible for leading and mentoring a 15-member team of art directors, designers, production artists, and content creators in a high-volume internal agency. • Successfully managed annual projects, encompassing 300+ social media posts, 500+ packaging updates, and 900 printed projects, ensuring delivery on tight deadlines without compromising quality.• Conceptualized and executed high-impact marketing campaigns, driving year-over-year sales growth of up to 44% in targeted product lines, including Supplements, Cleaning & Laundry, Personal Care, Beauty, Healthy Foods & Drinks, Sports Nutrition, Home Fragrance, Essential Oils, and Promotional Apparel & Gear, ensuring a unified brand identity.• Spearheaded comprehensive visual and messaging rebranding initiatives that boosted revenue across key categories, increasing product sales by up to 83%.• Directed creative strategy for a flagship monthly publication with a circulation exceeding readers, producing 1,400+ pages annually in 4 languages to maintain global consistency.• Maintained and enforced cohesive brand standards for an extensive portfolio of 615 SKUs across 15 diverse product categories.• Created and implemented new standard procedures for organizing and storing digital assets (DAM), establishing a centralized system that reduced retrieval times, streamlined workflows, and significantly increased team productivity and collaboration.• Transformed an inherited department with a high turnover rate, reducing employee attrition from 6 employees annually to 1 every two years by enhancing employee satisfaction and cultivating a positive and supportive work environment.
EDUCATION
California State University, Long Beach
Bachelor of Arts (BA), Studio Art
Brigham Young University Marriott School of Business
Master of Business Administration - MBA
SKILLS
ABOUT DAN OVERTON
Creative Director with 15+ years of experience leading high-performing teams to craft impactful campaigns for brands that make a positive impact. Adept at managing large-scale projects, with a proven track record of increasing revenue through innovative branding, strategic marketing, and advertising initiatives. A visionary leader who mentors teams, fosters collaboration, and delivers exceptional results for global CPG brands across industries including health & wellness, powersports, apparel, and outdoors.
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