Cathi Hayes

About Cathi Hayes

Software strategy professional with extensive experience in the architecture, engineering and construction industry including industry strategy, industry marketing, business process and systems implementation, technology solution sales, business development and architecture professional practice. Strong complex problem solving skills, project management and strategic thinking skills.Specialties: BIM, Collaboration, Data Management, Architecture, Construction and Owner BIM Strategy

Experience

1. Vice President, Go to Market - Hexagon Multivista, Construction Software and Service Division

   Hexagon Infrastructure & Geospatial

   Aug 2023 — Present · Atlanta, GA, US

   As Vice President of Go-To-Market at Hexagon Multivista Services (formerly Building Solutions – Integrated), I own alignment across strategy, portfolio, and narrative for a professional services–led AECO organization serving architects, general contractors, and owners.I work closely with executive leadership to identify and evaluate market opportunities, rationalize portfolios, and shape how acquisitions and services come together as a clear, cohesive value proposition. My focus is defining where we play, how we differentiate, and how we communicate value with clarity, credibility, and consistency across the market.Our work is grounded in professional services expertise, supported by industry-leading technology and targeted innovation where it creates measurable customer value. I help identify and prove emerging growth opportunities—such as Connected Digital Twins for Facilities Management—by framing the vision, validating market fit, and translating ideas into practical, service-driven offerings before they are scaled across the organization.I collaborate with Marketing to guide positioning, messaging architecture, and brand expression, and with Sales to support enablement, education, and customer-facing clarity. Each team owns execution; my role ensures alignment so strategy, messaging, and go-to-market motion move forward with consistency and confidence.The rebrand to Hexagon Multivista Services reflects this evolution—bringing together trusted expertise and enabling technologies into a more connected, customer-aligned ecosystem. My goal is to reduce friction, sharpen focus, and help our teams grow intelligently by turning complexity into clarity.

Education

• The University of Kansas

  Professional Bachelor of Architecture, Architecture

  1993 — 1995

• North Carolina State University

  BEDA, Architecture

  1987 — 1991

Skills

• Architecture
• Cad
• Strategy
• Project Management
• Cross-Functional Team Leadership
• Enterprise Software
• Building Information Modeling (Bim)
• Solution Selling
• Problem Solving
• Operations Management
• Business Process
• Autocad
• Business Process Improvement
• Bim
• Saas
• Creative Problem Solving
• Computer-Aided Design (Cad)
• Software as a Service (Saas)
• Business Development
• Leadership
• Building Maintenance
• Architectures
• Mobile Applications
• Strategic Thinking
• Sales
• 3d Visualization
• Data Management
• Cloud Computing
• Interdisciplinary Collaboration
• Management
• Collaborative Problem Solving
• Construction
• Product Development
• Revit