Aman Kumar

About Aman Kumar

MBA, Product Marketing, B2B Marketing Saas, SEO, SEM, Google Analytics, Google Ads…

Experience

1. Lead - Digital and Growth Marketing

   Speridian Technologies

   Jan 2023 — Present

   Developed and executed content strategies to increase brand visibility and drive website trafficImplemented email marketing campaigns to nurture leads and drive conversionsDeveloped and executed account-based marketing (ABM) strategies to target and engage high-value accounts, driving pipeline growth and revenue generation.Created intent-based campaigns tailored to specific account segments, leveraging intent signals to deliver personalized messaging and content in Demandbase.Planned and executed a wide range of corporate events, including conferences, seminars, and product launches, managing all aspects of event logistics, budgeting, and vendor coordination.Led the development and execution of webinar programs, including topic ideation, speaker recruitment, content creation, promotion, and post-event follow-up.Integrated landing pages and registration forms with marketing automation workflows in HubSpot, streamlining lead capture, qualification, and nurturing processes. Worked with content writer to create compelling blog posts, articles, and social media content to engage target audiences and support marketing campaigns.Collaborated with product management, marketing, sales, and operations teams to define target customer segments, positioning, and messaging.Led the development and execution of go-to-market strategies for new product launches/ service updates.Conducted market research and competitive analysis to identify market opportunities, customer needs, and competitive threats.Led the development and execution of integrated marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.Planned and created engaging content across multiple formats, including blog posts, whitepapers, eBooks, and case studies, to educate and inform target audiences.Collaborated with cross-functional teams to define unique value propositions and key differentiators for products, ensuring alignment with overall business objectives

Education

• K J Somaiya Institute of Management

  Master of Business Administration, Marketing

  2017 — 2019