Amit Roy
Digital marketing certified from Accenture | Performance marketer | SEO - AEO | Social Media | Paid Social | Google Ads | Lead management | Ex- Capegemini | EPGDM - Globsyn
- Role
- Digital Marketing Manager at NextZen Minds
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Amit Roy
Amit is an accomplished Digital Marketing Leader with over 13 years of experience driving…
Experience
Digital Marketing Manager
Nov 2024 — Present
Handling end-to-end digital marketing projects for international clients across diverse industries. Formulating customized digital marketing strategies aligned with client goals and market trends. Executing SEO initiatives – technical audits, keyword research, on-page/off-page optimization, and analytics reporting. Managing social media marketing to boost brand visibility, engagement, and audience growth. Running paid social campaigns (LinkedIn, Meta, etc.) and PPC campaigns (Google Ads) for targeted traffic and conversions. Attending regular client calls to present strategies, share performance updates, and align on next steps. Developing impactful websites from scratch through goal-setting, in-depth research, competitor analysis, strategic planning, user-centric design, SEO-driven content, scalable development, rigorous testing, and continuous optimization. Driving lead generation campaigns for the organization’s own services and solutions. Creating optimized landing pages, funnels, and automation workflows to improve conversion rates. Collaborating with sales teams to ensure a strong pipeline of qualified leads. Coordinating with internal teams (design, content, tech) for smooth execution of campaigns. Mentoring and guiding team members towards skill enhancement and project excellence. Ensuring delivery of measurable growth and development across client accounts and in-house initiatives.
Education
Globsyn Business School
MBA
KCHS School, Shyamnagar
Science
Skills
- Keyword Research
- Google Webmaster Tools
- Social Media Marketing
- Sem
- Google Adwords
- Content Management
- Digital Marketing
- Ppc
- Landing Page Optimization
- Email Marketing
- Online Marketing
- Html
- Web Analytics
- Search Analysis
- Web Marketing
- SEO
- Smo
- Blogging
- Link Building
- Graphic Design
- Web Design
- Organic Search
- Website Development
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