Adnan Akhtar
Head of Brand & Creative @Skyborne| ex HFB & ShakeUp Cosmetics
- Role
- Head of Brand & Creative - Luxury at Skyborne
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Adnan Akhtar
Creative leader with 7 + years of experience building digital-first D2C brands. Currently heading Brand and Creative, leading a 20 member team across campaigns, design, content, and production.I focus on brand positioning, campaign direction, and creating cohesive visual systems that scale across digital ecosystems. Experienced in leading product launches and building distinct brand identities across social and ecommerce.Open to Creative Director and Brand leadership roles.
Experience
Head of Brand & Creative - Luxury
Apr 2024 — Present · Gurugram, IN
Owning brand positioning and creative strategy for a D2C consumer brand across launches, performance channels, and retail touchpoints.Driving growth-focused creative strategy for Skyborne’s product lines.What I do: Build growth-first creative frameworks (messaging, angles, hooks) Develop concepts for high-performing ads, campaigns, and product launches🧠 Create data-backed creative strategies aligned with funnel stages Oversee creative output across Meta, Google, TikTok, Amazon + website Maintain brand communication across packaging, digital, and retail🤝 Work with growth + product teams to align creative with KPIs🧩 Manage internal + external creative resources end-to-end Analyse performance dashboards and convert insights into new creative angles Run A/B and multivariate tests to improve CTR, CPA & CAC efficiency Lead weekly reviews to align creative, messaging, and performance goalsImpact: Improved CAC + CTR with structured, performance-driven creative systems Delivered multiple ad sets that scaled profitably across platforms Built unified brand communication for faster, consistent execution Increased creative output efficiency with a repeatable pipeline Launched products with complete 360° campaign + creative rollout
Education
Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow
Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences
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