Iain Borrowman

Co-founder & CEO @Demandpro Ltd

Northampton, GB
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+91 *********19

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WORK HISTORY

Jun 2024 — Present

Co-founder & CEO @Demandpro Ltd

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London, GB

At DemandPro, we help B2B tech firms turn marketing activity into revenue-impacting pipeline.Key Highlights- Built and scaled a dedicated team of focused professionals, delivering outbound and demand generation campaigns globally- Designed lead gen frameworks generating an average of $400k pipeline per month through targeted outbound and multi-channel outreach- Helped clients in cybersecurity, SaaS, and IT services achieve 20:1 ROI on content syndication and 10:1 close rates from outbound campaigns- Supported partners with MDF utilisation, event support, and SDR enablement to convert spend into measurable pipeline.Expanded reach into international markets (EMEA, Nordics, Americas and APAC) with tailored GTM strategies. Our focus is simple: Elevate your Reach and prove it with results that show up in pipeline, not vanity metrics.

EDUCATION

2009 — 2009

Cranfield School of Management

BGP, Management

1989 — 1990

Liverpool John Moores University

Business Studies & Information Technology

SKILLS

Business-to-Business (B2b)Quality ControlCompany PresentationsKey Account DevelopmentKey Performance IndicatorsDemand GenerationCampaign ManagementGovernanceB2bDirect MarketingProject ManagementInternational SalesStrategic PartnershipsDirect SalesEvent SupportSales ProcessContract NegotiationStrategic PlanningFull P&L ResponsibilityOffice AdministrationSales ManagementMarketing ManagementMarket AnalysisSoft Skills Training & DevelopmentSalesEmail MarketingQuality ManagementTelemarketingManagerial FinanceStrategyClient DevelopmentSocial Media MarketingMarketingTelecommunicationsB2b MarketingLead GenerationBusiness Management TrainingCall CentersBusiness DevelopmentManagement Mentoring

ABOUT IAIN BORROWMAN

After 25 years in B2B tech sales & marketing, one thing hasn’t changed: companies still struggle to turn activity into revenue-impacting pipeline.That’s why I co-founded DemandPro, to help tech firms cut through the noise and get results.We don’t chase “vanity metrics.” We build campaigns that add measurable pipeline.We’ve helped clients in sectors from cybersecurity to SaaS achieve significant pipeline gains ($500k per month on average) and scale outbound into new markets.Our team runs lean: 100% focused staff, experienced in all aspects of revenue acceleration, meaning quality over volume.My approach is straightforward: combine decades of sales experience with modern demand gen tactics, and execute them with precision.If you’re looking to:• Break into new regions,• Fill SDR teams with qualified leads,• Or turn MDF into measurable ROI —…I’d be glad to talk.Let’s connect and explore how we can drive success together!

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Iain Borrowman — Co-founder & CEO at Demandpro Ltd in Northampton, GB | Unifers