Ia Robinson
Content Development & Production Leader | Exploring Generative AI’s Creative Potential | 1,200+ Hours of Fan-Focused Content Delivered | Award-Winner | Member, Black Women in A.I.
- Role
- Course Producer at Curious Refuge
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ia Robinson
Creative Executive with repeated success in closing crucial gaps in audience engagement and business results with nonfiction content that resonates across audiences and platforms. Naturally curious idea generator who draws inspiration from unexpected sources, existing IP, and talent collaborations. Impassioned multicultural voice for diverse creators, talent, and storytelling that champions inclusive narratives. Decisive, agile thinker who eagerly takes on no-blueprint and turnaround projects. Leads with clear communication, a production background, and an expansive network.Career spans live and filmed nonfiction formats, including branded content / integrations, docuseries / documentaries, true-crime and recreations, home, food / food competitions, travelogue, talk shows, demonstration and DIY series, game shows, dating / relationships, behavioral experiments, reality shows, news / news magazines, comedy, and specials.AI Tools: Weavy, Kling, Veo, Nano, Adobe CC, ElevenLabs, Freepik Spaces. 9 years working in branded entertainment. Established series as ad sales darlings and revenue drivers through integrations with consumer brands i.e. Girls Scouts of the USA, Cirque du Soleil, pro-sports leagues & events, film festivals, The Honest Company, Match.com, Hello Kitty, Beringer, Sargento, General Motors, DC Comics, and numerous entertainment / celebrity brands. Delivered +10 new series and specials, all vital in propelling Food Network for its highest-rated year (2020) in its 27-year history. Work helped evolve the brand from instructional platform to lifestyle content leader with a loyal fan base. As Executive in Charge of Production, optimized creative and talent partnerships to innovate & elevate original content that kept fans returning. Series included DELICIOUS MISS BROWN (Emmy nominated, 10 seasons), CUTTHROAT KITCHEN (15 seasons), first spin-offs for the CHOPPED franchise, and creation of the WARS franchise. Member of content leadership team that played a pivotal role in the year-over-year growth of BET Media Group (BET+, BET, VH1) over 3 yrs. Ushered the brand family into new phase of production company collaboration, audience-driven creative development, and influence on pop culture while integrating the 24-hour VH1 brand into the portfolio. Executive-level contributor to the nonfiction team credited with an original content strategy that generated ratings growth for Scripps Networks Interactive, positioning the company for acquisition by Discovery, Inc. Worked closely with top-tier celebrity talent & creators.
Experience
Course Producer
Sep 2025 — Present
Education
University of Pennsylvania
Bachelor of Arts - BA, Communication and Media Studies
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