Umesh Soni
Driving E-Commerce with Data Analysis 📊| Scaling DTC Brands 🚀| CRO, Paid Ads & Retention Expert | Excel | PowerBI 👨💻
- Role
- E-commerce Marketing Manager at Stellantis
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Umesh Soni
I have over 9 Years experience in Digital Marketing & E-commerce on CMS (Magento, Shopify and WordPress[WooCommerce]) and Marketplace (Amazon, Flipkart etc.) management, with SEM, SMM, PPC Campaigns mgmt, Mailchip Email marketing and SEO techniques.
Experience
E-commerce Marketing Manager
Nov 2024 — Present · Pune, IN
Website Management & OptimizationPerforming regular website audits, resolve issues via Google Search Console, and track user behavior using Google Analytics.Optimizing website user experience, focusing on navigation, search functionality, and mobile responsiveness.• Performance Monitoring & AnalysisMonitoring and analyzing KPIs such as website traffic, conversion rates, sales, and customer satisfaction to inform strategy.Analyzing sales data and customer behavior to identify growth opportunities and improve performance.• Digital Marketing & Campaign ManagementPlanning and executing digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns to drive traffic and increase sales.Creates, manage, and analyze paid campaigns on Google Ads and Facebook Ads to maximize ROI.Implementing A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness.• E-Commerce Operations ManagementManaging overall e-commerce operations on platforms such as Shopify and ONDC, including product listings, pricing, promotions, and inventory control.Managing social media accounts and e-commerce presence, utilizing Google Merchant Center to showcase products on search engine results pages (SERPs).Verifying SAP system entries for order processing, delivery creation, stock transfers, and inventory accuracy.• Cross-Functional Collaboration & Vendor ManagementCollaborating with marketing, product, logistics, and IT teams to ensure seamless e-commerce processes and project delivery.Managed relationships with third-party vendors, including payment gateways, logistics providers, and e-commerce platform partners.• Strategic Planning & ExecutionDeveloped and implemented e-commerce strategies focused on driving online sales growth and enhancing the overall customer experience.
Education
G.H. Raisoni College of Engineering(GHRCE), Nagpur
Bachelor of Engineering in
2012 — 2015
Karamvir Dadasaheb Kannamwar Engineering College, Nandanvan
Diploma in
2008 — 2011
SH High School, Nagpur
Secondary School Certificate
2007 — 2008
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