Diksha Gupta
Performance Marketing Manager - Apple Marcom
- Role
- Performance Marketing Manager - Apple India at Omnicom Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Diksha Gupta
Results-oriented Performance Marketer with expertise in conversion and branding campaigns…
Experience
Performance Marketing Manager - Apple India
Dec 2022 — Present · Gurugram, IN
Managed an annual budget of over 150 Cr, overseeing end to end campaign management campaignsacross various channels, including digital and social media2. Gained hands-on experience with Amazon Advertising Console, running basic Sponsored Products and Sponsored Brands ads, and utilizing keyword research tools to identify high-converting keywords3. Provided briefs, media plans, and creative assets to vendors for campaign setup, optimizing campaigns daily using internal and external data to achieve target KPIs.4. Conducted detailed analysis Regularly analyzed performance metrics (CTR, CPC, ROI, ACoS, ROAS) tomake data-driven adjustments for better campaign results, providing insights and recommendations tostakeholders to inform strategic decisions.5. Coordinated the execution of pre-roll and display ads with premium publishers and high-traffic apps including Amazon, Spotify, PhonePe, and BookMyShow, ensuring seamless brand representation.6. Managed new product launch campaigns across multiple categories, achieving KPIs 135% better than BAU campaigns, demonstrating strong strategic execution and market impact.
Education
Anand Engineering College(SGI)
Bachelor of Business Administration - BBA, Business Administration and Management, General
2014 — 2017
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