Rahul Kumar
Senior Product Designer @Nykaa | Leading Nike India 👟 (Hackathon featured at Google I/O 2025) | ex @INDmoney | Interaction & Motion Designer
- Role
- Senior Product Designer at Nykaa
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rahul Kumar
Senior Product Designer with 7+ years of experience driving high-scale product initiatives across e-commerce and fintech platforms serving 24M+ users.Specialized in product discovery systems, growth optimization, and motion-led interaction design. Proven track record of delivering measurable revenue impact, defining scalable experience frameworks, and influencing cross-functional strategy across product organizations.
Experience
Senior Product Designer
Feb 2023 — Present · Gurugram, IN
Lead Nike’s India Apps, with experience across both platforms. Driving Impactful Product Innovations at Nykaa FashionOver the past year, I’ve had the opportunity to lead design initiatives that not only improved user experience but also drove measurable business outcomes. Here\'s a glimpse of the work: Optimizing Product Discovery with Top FiltersLed the introduction of smart filters on the PLP — including Budget Buys, Premium Picks, and Luxury Looks — to help users discover products faster and more intuitively. Results:• iOS CTR ↑ 8.2%• Android CTR ↑ 6.1%• Conversion ↑ 10% for users applying filters Nike x Footlocker: A Landmark CollaborationSpearheaded the launch of Nike x Footlocker on Nykaa Fashion, partnering with business and brand teams to deliver a premium, curated experience, positioning Nykaa as a top sneaker destination. Championing Design-Led Growth Led 15+ design initiatives that shaped key user journeys Ran 5+ cross-functional workshops with design, marketing, and product teams — fostering alignment and sparking new ideas Revamping User Onboarding for Higher RetentionRedesigned the onboarding flow to be more engaging and frictionless, resulting in:• Signup success rate ↑ from 12% to 26.22%• Introduced one-click login via Truecaller for a seamless experience.Proud to build with purpose, test with empathy, and ship with impact. Always up for conversations around design, systems thinking, and building for scale.#ProductDesign #UXDesign #DesignLeadership #NykaaFashion #UserExperience #DesignImpact #CaseStudy #Figma #Protopie #Lottie #Interactions
Education
Bharati Vidyapeeth
Bca
2015 — 2018
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