Rahul Banerjee
Crm Product Owner & Senior Operations Lead @BT Group
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WORK HISTORY
Crm Product Owner & Senior Operations Lead @BT Group
London, GB
a) Line Managing a multi-disciplinary team comprising of Campaign Designers, Solution Architects, Ops Managers, Data Engineers, and Business Analysts.(b) Owned and managed Capex funded delivery of multi-million in building connected CRM ecosystems.(c) Leading on in-housing of Base Communications from agency leading to an annual savings of multi million ££.(d) Owned and delivered BT Group’s first use of application hosting on Google Cloud Platform on Kubernetes.(e) Launched hyper-personalization use cases including personalized pricing on comms, use of data science models in regional marketing comms to prevent FTTP churn.(f) Scaled up use of Digital Marketing channels such as App Push and enabled a new channel for Outbound comms i.e, RCS.
EDUCATION
London School of Business and Finance LSBF
Master of Business Administration - MBA, Digital Marketing Communications, Strategic Technology Management
Indian Institute of Technology, Kharagpur
Integrated Bachelors and Masters (5 Year), Industrial Chemistry
ABOUT RAHUL BANERJEE
I’m an experienced leader, strategic thinker, who is trusted & evaluated among the top by UK executives in building & managing CRM ecosystems & delivering omnichannel journeys. I’ve been owning & delivering technology transformational changes for 14+ years in both client facing and client-side roles covering technical, business, management domains. I like to keep my work aligned with future business strategy of the unit, like to keep the end customer at the heart and go with business use case driven approach.
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