Hyupjung Lee
Digital Brand Designer @AMOREPACIFIC
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WORK HISTORY
Digital Brand Designer @AMOREPACIFIC
뉴욕, NY, US
Digital Brand Designer for Sulwhasoo, a luxury skincare brand.• Scalable Design System: Establishing a scalable design system to maintain a consistent, high-end identity and streamline production across web, e-commerce, and email.• User-Centered Creative Production: Design high-conversion banners and paid media assets by optimizing information hierarchy and readability, ensuring an intuitive user experience that aligns with brand aesthetics.• Flagship Digital Experience (D2C): Execute and optimize the visual direction for Sulwhasoo.com by designing premium digital assets and high-impact page layouts, ensuring a seamless and luxury-aligned user journey.• Global Retailer Creative Strategy: Oversee digital creative for major retail partners including Amazon, Sephora, Macy’s, Nordstrom, and Bloomingdale’s, adapting brand visuals to diverse platform-specific requirements while maintaining luxury standards.
EDUCATION
School of Visual Arts
Bachelor of Fine Arts - BFA, Graduating with Honors | Communication and Interaction Design
Seoul Women's University
Bachelor of Science - BS, Major of Fashion Design & Marketing
ABOUT HYUPJUNG LEE
Digital Brand Designer dedicated to elevating brand value through user-centered design. Currently at Sulwhasoo (Amorepacific), I oversee digital design across D2C and global retail platforms. By harmonizing visual storytelling with UI/UX principles, I ensure a consistent brand identity while optimizing the overall user experience.I specialize in transforming complex brand stories into intuitive digital journeys. My approach ensures that every touchpoint is not only visually stunning but also optimized for user engagement.
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