Wes Hyslop

About Wes Hyslop

Decade of Experience in CPG Sales (Primarily Bev-Alc & Energy), Working Alongside…

Experience

1. Distributor Partner Manager

   Red Bull

   Oct 2022 — Present · Richmond, VA, US

   Manages Off-Premise Distribution for Red Bull North America (RBNA) across Central & Southern Virginia alongside our 3rd Party Distributor Partners (DP), Blue Ridge Beverage & Lift Off Distribution. Maintained dollar share leadership through 2024, holding over 40% within a hyper-competitive category. Leads the Annual Business Planning process with DP to ensure agreement on RBNA BP priorities – collaborating to form Annual Volume Plan, while allocating Independent Trade Funds & Point of Sale resources. Oversees DP performance, inclusive of volume and in-store execution (i.e. Winning vs. Competition, Perfect Store Rate & Independence Excellence). Prioritizes and implements National & Regional Key Account programs locally, securing additional resources to support opportunities and enhance execution. Analyzes DP performance and market data to produce insights (i.e. IRI/SAP Analytics, Consumer Insights & Monthly Planning Resource Dashboards) that support tactics in-market. Leverages RBNA Marketing assets to bring programs to life locally with excitement, engaging the DP salesforce.

Education

• Longwood University

  Bachelor of Science in Business Administration (BSBA), Business Administration and Management, General

  2011 — 2015

Skills

• Business Strategy
• Organization
• Management
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Business Analysis
• Microsoft Office
• Sales
• Supply Chain Management
• Microsoft Powerpoint
• Leadership
• Access
• Time Management
• Human Resources
• Organization Skills
• Social Networking
• Analysis
• Spss
• High Sense of Urgency
• Teamwork
• Business Planning
• Networking
• Critical Thinking