Hye Jun

About Hye Jun

As a Global Marketing and GTM leader, I bridge the gap between complex B2B high tech and explosive market growth. I have built a career as a force multiplier for industry titans and hyper-growth businesses, including Microsoft, Samsung, and CyberArk. By transforming global marketing functions into high-energy, high-performing revenue engines, I specialize in disrupting markets, driving the adoption of new product categories, and activating expansive SaaS enterprise ecosystems across security, cloud, and mobility.My approach is built on strategic scalability and a channel-first mindset. I have a proven track record of leading various marketing functions through hyper-growth phases, specifically focusing on GTM strategies that land and expand market share. I am a builder of high-performing global teams, dedicated to clear, collaborative leadership and fostering a culture of innovation that drives revenue and category dominance.Core Competencies- Growth Acceleration: Revenue-focused innovation and hyper-growth strategy- GTM & Scalability: Expert at \"land and expand\" models and channel-first ecosystems- Full-Funnel Marketing & ABX: Extensive experience across Field, Channel, and Product Marketing- AI-powered Marketing: Driving AI-powered marketing strategies for measurable impact.

Experience

1. VP Global Field and Channel Marketing

   CyberArk

   Jan 2025 — Present

   Accountable for driving mindshare, market share, wallet share, partner share and talent share in the field, leading new logo & cross-sell initiatives and marketing sourced pipeline.• Drive awareness and demand generation in Americas, EMEA and APJ by leading CyberArk\'s regional & channel marketing teams in the field. • Lead Global Channel Marketing, activating across AWS, GSIs, top VARs, and regional distributors. Accountable for marketing driven partner opportunities. Build cohesive business plans with the right partners and tactics to drive scalable go-to-market strategies.• Implemented AI-driven targeted ABX programs, optimizing audience engagement through personalized marketing strategies.• Strengthened interlock and feedback loop across global sales & marketing stakeholders and the regions. Drove prioritization and investment planning with key channel partners and programs.

Education

• Harvard Business School

  Competing in the Age of AI

• University of Washington

  Bachelor of Arts (BA), Business Administration

• Seattle University

  Master of Business Administration (MBA), Business Administration, Management and Operations

• The Wharton School

  Business Acumen and Customer Innovation for Leaders

• Ewha Womans University 이화여자대학교

  Physics

Skills

• Strategic Partnerships
• Field Marketing
• Industry Marketing
• Affiliate Marketing
• Product Marketing
• Brand Awareness
• Demand Generation
• Online Marketing
• Content Development
• Social Media Marketing
• Multi-Channel Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications Planning
• Integrated Marketing
• Healthcare Marketing
• Website Management
• Online Advertising
• Search
• Audience Engagement
• Marketing Management
• Enterprise Software
• Partner Marketing
• Global Marketing
• Customer Experience
• Marketing
• Start-Ups
• Brand Development
• Digital Marketing
• B2b
• Direct Marketing
• Mobile Devices
• Go-to-Market Strategy
• Customer Advocacy
• Strategy
• Business-to-Business (B2b)
• Business Strategy