Hy Nguyen

About Hy Nguyen

I am a marketer at my core, I enjoy uncovering customer truths, building brand and user experiences that hit people in their gut. Digital is my chosen medium to drive engagement and action.My career has been a purposely carved path driven by a curiosity to learn as much as I can. My experiences in fin-tech, technology, pharmaceuticals, financial services, retail, mobile and e-commerce, and consumer packaged goods have helped me to become a results driven business builder, great partner and adviser, and seasoned general manager. Relationship Building, Partnering, Influencing, Talent Management, Mentoring, Employee Engagement, Employee Development, Networking, Social Media, Advertising, Brand Management, Creative, Partnerships, Media Planning, Marketing Plan, P&L management, Search Engine Optimization SEO, Project Management, Cross Functional Team Management, Strategy, Consumer Packaged Goods CPG, Crypto, Credit, Payments, Fin-tech, Retail, e-Commerce, Digital Media, Consumer Insights, Research, Customer Relationship Marketing, CRM, Category Management, Analytics, User Experience, UX, Mobile, Vision, UAT, Roadmap, Digital, Digital Marketing, Acquisition, B2B, Attribution, Programmatic, Paid Search SEM, Financial Services, Trade Management, Customer Management, Strategic Investment, Transformation, Salesforce

Experience

1. Vice President, Digital Lead Customer & Category, North America

   Bayer

   Jan 2025 — Present · Whippany, NJ, US

   Collaborate with the North American Business leadership team & customer / category teamsto translate the Consumer Health vision into actionable outcomes, prioritizing and allocating resources effectively from an enterprise perspective jointly with platform teams.Developing AI roadmap, identifying AI solutions to streamline, accelerate and simplify our business, building AI aptitude at Bayer.

Education

• Cornell University

  Bachelor's degree, Business Administration and Management, General

• Fordham Gabelli School of Business

  MBA, Marketing and Finance

  2005 — 2008

Skills

• Global Marketing
• Trade Marketing
• Customer Marketing
• Media Planning
• Consumer Products
• Strategic Partnerships
• Consumer Behaviour
• Fmcg
• Nielsen
• Digital Media
• Pricing
• Sales
• Marketing Communications
• Product Development
• Brand Equity
• Competitive Analysis
• Creative Direction
• Retail
• Marketing
• Product Marketing
• Product Innovation
• Brand Architecture
• Strategic Planning
• Marketing Management
• Market Analysis
• Strategy
• E-Commerce
• SEO
• Integrated Marketing
• P&L Management
• Brand Management
• Cross-Functional Team Leadership
• Crm
• Marketing Strategy
• Market Planning
• Pricing Strategy
• Shopper Marketing
• Analytics
• Public Relations
• Brand Development