Hyalker L Amaral
Global Biopharma Marketing Leader – Specialty, Biosimilars & Cell and Gene Therapy | Specialized in Developing and Implementing Brand/Product Launch, HCP Engagement and Lifecycle Management Strategies
- Role
- Manager - Consumer & Key Customer Marketing at Astellas Pharma
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Hyalker L Amaral
High-performing marketing professional with expertise in driving successful product launches and managing the product lifecycle. Multicultural leader skilled in navigating ambiguity and leading cross-functional teams in diverse markets. Strong track record of building effective relationships with internal and external stakeholders.Have traveled or worked in over 60 countries and have lived in the US and Europe (Czech Republic, Hungary, Switzerland and Spain).Key Experience• Launch Planning/Execution (Multiple Product Launches: Innovator & Follow-On Biopharma/Medical- Lab Device• KOL/HCP & Patient Engagement and Management• HCP / Patient Initiatives (ad boards, P2P events, community programs, scientific congresses, webinars) and Branded/Unbranded materials (digital portals, brochures, field tools, disease management resources) • Product Lifecycle Management• US & International Markets • Alliance Management• Omnichannel Strategy & Tactical Marketing• Agency/Vendor Leadership• P&L/Budget Management• MLR/PRC Operations & Promotional Compliance• Sales Force / Field Enablement• Commercial Operations• Cross-Functional Team Leadership (Sales, Medical, Legal, Regulatory, Data & Insights, Field, Agencies)• Specialty Therapy Areas: Oncology / Hematology, Immunology, Multiple Sclerosis / Neurology, Chronic Kidney Disease / Nephrology / Cardio-Renal / Hepatology, Transplant, Infectious Diseases
Experience
Manager - Consumer & Key Customer Marketing
Mar 2026 — Present · Chicago, IL, US
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing, Management & Strategy and International Business
Phillips Academy
High School Diploma
Lafayette College
Bachelor of Arts - BA, Economics and Business
Skills
- Medical Devices
- International Business
- Project Planning
- Management
- Team Building
- Cross-Functional Team Leadership
- Product Development
- Financial Analysis
- Marketing Strategy
- Market Research
- Financial Planning
- Marketing Management
- Market Analysis
- Pharmaceutical Industry
- Leadership
- Emotional Intelligence
- Change Management
- Business Planning
- Market Access
- Product Launch
- Market Planning
- Sales Effectiveness
- Strategy
- Marketing
- P&L Management
- Strategic Planning
- Forecasting
- Commercial Operations
- Mergers & Acquisitions
- Competitive Analysis
- Business Operations
- Strategic Financial Planning
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