Scott Hutchison
Fractional Marketing Leader | Soccer + Golf | Strategy, Storytelling, Growth
- Role
- Head of Audience Engagement and Growth at Mygolfspy
- Location
- Naperville, IL, US
- LinkedIn followers
- 500 followers
About Scott Hutchison
Entrepreneur and fractional marketing leader focused on the worlds of soccer and golf…
Experience
Head of Audience Engagement and Growth
Mar 2025 — Present · Naperville, IL, US
Leading audience development for golf\'s most trusted equipment testing platform, with a community of 1.2MM+ monthly readers, 650K+ social followers, and 240K+ newsletter subscribers. Managing MyGolfSpy’s email ecosystem to boost engagement and website traffic while creating digital products that grow our enthusiast base. Improving user experiences and revenue through strategic monetization, affiliate partnerships, and targeted sponsored content. Working as part of the MyGolfSpy leadership team in this fractional role.
Education
Illinois State University
Marketing
Loyola University of Chicago
Certification
Quinlan School of Business, Loyola University Chicago
MBA
Skills
- Media Buying
- Digital Strategy
- Client Services
- Partnership Marketing
- Creative Development
- Brand Development
- Integrated Marketing
- New Media
- Marketing Management
- Email Marketing
- Advertising Sales
- Digital Media
- Promotions
- Sponsorship Marketing
- Advertising
- Lead Generation
- Marketing
- Consumer Insights
- Event Marketing
- Online Marketing
- Creative Strategy
- Leadership
- Brand Awareness
- Social Media Marketing
- Guerrilla Marketing
- Sports
- B2b Marketing
- Creative Direction
- Digital Marketing
- Relationship Marketing
- Online Advertising
- Media Planning
- New Business Development
- Marketing Research
- Direct Marketing
- Social Media
- Sports Marketing
- Brand Management
- Marketing Strategy
- Experiential Marketing
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