Aditya Raj

Deputy Manager (Marketing & Communications) @Aequs Limited

Belagavi, IN

Aligned brand communication strategy across internal and digital channels to support campaign consistency and engagement goals.• Planned and executed end-to-end social media campaigns, leading to a 67% increase in engagement and 103% growth in followers, strengthening brand presence across digital platforms.• Developed communication assets and promotional content for high-impact events (Belagavi Half Marathon, ITF Tennis, IIT- Hubballi Conferences), boosting brand visibility through experiential marketing.• Led 83 internal communication and brand engagement initiatives, including an internal expo and a JV launch event, by collaborating with HR, CSR, and production teams resulting in an 83% rise in employee participation and morale.• Led a CSR communications project for Kinnal Toys, developing and launching a website for local artisans in partnership with government stakeholders, boosting community outreach and reinforcing Aequs’ social impact.• Supported Aequs Foundation’s (CSR wing of Aequs) communications through campaigns, storytelling, and stakeholder messaging to promote education, skill-building, and community initiatives.• Contributed to and executed video production for internal and external communications, supporting leadership messaging, CSR stories, and brand engagement.• Played an integral role in initiating and executing corporate communication campaigns such as “Women in Manufacturing” and “DEI at Aequs” on social media amplifying the organization\'s values, driving engagement, and reinforcing inclusive brand messaging.• Conducted brand tours for high-level stakeholders—including investors, media professionals, industry leaders, and global partners, enhancing Aequs’ brand perception and reinforcing its brand narrative.

RSS Inter College

Class - XII

Symbiosis Institute of Business Management, Nagpur

Master of Business Administration - MBA

L.N. Mishra College of Business Management, Muzaffarpur

Bachelor of Computer Applications - BCA

Holy Cross Public School

Class - X

MICA | The School of Ideas

Advanced Certificate in Brand Communication Management