Irtiza Hussain
Assistant Brand Manager @Arla Foods
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WORK HISTORY
Assistant Brand Manager @Arla Foods
Toronto, ON, CA
Led commercialization of Tre Stelle Cream Cheese and Castello specialty cheese portfolios in Canada, supporting brand growth through product launches, retail programs and integrated marketing campaigns.• Developed comprehensive strategic brand analysis and jobs-to-be-done based on Internal Sales, Financials, Nielsen, Numerator and brand health data• Led cross-functional commercialization of multiple product launches across retail and Costco channels• Managed integrated marketing initiatives including digital campaigns, influencer activations, and sampling programs• Partnered with sales and customer marketing teams to support retail promotions and in-store execution• Leveraged Nielsen and consumer data to analyze category performance and identify growth opportunities• Managed marketing investment and campaign performance across an $8M portfolio
EDUCATION
Institute of Business Administration, Jahangirnagar University
Master of Business Administration (MBA), Marketing
Institute of Business Administration, Jahangirnagar University
Bachelor of Business Administration (BBA), Marketing, Human Resource Management
SKILLS
ABOUT IRTIZA HUSSAIN
A data-driven marketer with over 8 years of Canadian & International experience in CPG brand management. With a \"consumer-first\" approach grounded in data analytics and insights, I have scaled business results for Arla Foods and Unilever [Tre Stelle Cream Cheese, Castello Cheese, Dano Powder Milk, Lifebuoy Handwash].Specialties include:Brand Strategy | Product Launches | Integrated Marketing | Consumer Insights | Category Analysis | Cross-Functional Leadership | Retail Marketing | CPG Brand Management
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