Hushanvir Singh Walia
Marketing Operations Lead @Sharechat | 6+ Years Growth Strategy, User Acquisition & Retention | Expertise in Performance Marketing & Campaign Strategy | Team Leadership & Data Analytics | Paid Social | Paid Search |
- Role
- Marketing Operations Manager at ShareChat
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Hushanvir Singh Walia
Results-oriented Marketing & Growth professional with 6+ years of experience driving user acquisition, content marketing, and product growth strategies across mobile apps and digital platforms. Skilled in performance marketing, campaign planning, Paid Social, and Paid Search, consistently improving engagement, retention, and revenue metrics. Experienced in leading cross-functional teams, mentoring associates, and collaborating with product, creative, and analytics teams to execute high-impact initiatives. Adept at managing digital advertising campaigns on platforms like Google Ads and Meta Ads, optimizing CTR, CPI, and ROI. Proficient in leveraging AI-powered automation, CRM systems, and analytics tools to create insight-driven strategies. Strong track record in enhancing brand visibility, customer engagement, and monetization, with a focus on scalable growth and strategic decision-making.
Experience
Marketing Operations Manager
Oct 2021 — Present · Gurugram, IN
Led a team of 6 associates - Content Marketing, Marketing operations, Influencer marketing, Social Media Marketing, Paid Search, Paid Social- Drove gross MRR of 10 crores for MOJ Organic Live Streaming Cohort- Designed & executed Google Ad and Meta Ad Campaigns for acquiring New Users and Retaining Users for the MOJ app, spending a budget of 80 lakhs+/month, optimizing KPIs - CPI, LTV, ROAS efficiently- Led new project planning and integrated new gaming features on the MOJ app, resulting in a 16% increase in user engagement optimization and 18% in revenue- Launched 2 high-performing IPs on the MOJ app, generating 1B+ organic engagement hits- Content Management: Partner with the creative and product teams to prepare new, engaging content for the marketing funnel. Optimise the user journey on the app after install by closely monitoring engagement metrics, retention metrics, user feedback, and the churn rate of users- Retention Activities: Worked closely with the product team to improve the user retention funnel through multiple A/B tests of content, CTA, and landing pages. Improved user retention in Day 7/Day 30 retention by 15% by A/B testing push notifications and the app’s explore page.
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Marketing
Panjab University
Bachelor of Engineering (B.E.), Information Technology
2013 — 2017
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