Husain Kothari

About Husain Kothari

I am currently working as a Territory Sales Manager for MSIL, where I analyze market trends in the industry and help dealer partners achieve revenue and volume targets by helping them improve operational efficiency, optimize their marketing spends, and invest in expansion opportunities.I joined the automotive industry after having completed my MBA from SBM NMIMS, Mumbai. At the institute, I have served as a part of the Placement Committee, and have secured a position in the Dean’s List for excellent academic performance.During the MBA summers, I interned with the Category Management team at ShopClues. Here, I developed skills in areas such as market research, digital marketing, vendor selection, online merchandising, distribution and logistics, etc. A small foundation for these skills was laid when I had interned with Trishul, an NGO aiming to empower women from underprivileged communities.Before deciding to pursue an MBA, I worked with EY India for 22 months in the Risk Advisory practice as an Analyst, where I serviced clients in the Industries, Infrastructure, and Consumer Goods field - especially large pharmaceutical companies. I worked on projects that dealt with compliance risk (US FDA/IFC), organizational risk (ISO), change management, business process review, business continuity planning, etc.I hold a Bachelor of Mechanical Engineering degree from the University of Mumbai (DJ Sanghvi College of Engineering). I took initiative to co-found an off-road racing team, and was Secretary of SAE - one of the largest student chapters in the institute. In the final year of engineering, I pursued an academic project with Air India, while serving as a Placement Coordinator for the department in the institute.

Experience

1. Territory Sales Manager

   Maruti Suzuki India Limited

   May 2019 — Present · New Delhi, IN

   Analyse retail data in assigned territory and understand customer preferences such as variant mix and colour mix and patterns such as seasonality- Predict future trends based on volume movement and communicate to strategy and planning dept- Develop Above the Line (ATL) campaign for company brands in his territory – a combination of TV ads, print ads, billboard ads, and radio campaigns, and ensure execution through various agencies- Help dealer partners achieve business goals by optimizing product mix in inventory, ensuring sufficient margins for turnaround of working capital while maintaining competitive pricing, execute Below the Line (BTL) strategy to reach their target audience- Execute digital campaigns on Google, Facebook by analysing metrics like cost per lead and optimiseimpact of campaign by appropriate funnelling of budget into awareness and consideration campaigns- Support marketing efforts of partners (Banks/NBFCs, Gas Distribution cos, Auto Event/Journal cos, etc.)for initiatives that may require co-branding with partners- Ensure consistency in brand language and positioning in dealer partnering marketing activities- Conduct market research to identify areas with unrealized potential or underserved areas and advice dealerpartners to expand distribution in identified areas- Monitor competition in the industry and stay updated on latest launches, product upgrades, distribution

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• D. J Sanghvi College of Engineering

  Bachelor of Engineering (B.E.), Mechanical Engineering

  2011 — 2015

Skills

• Solidworks
• Microsoft Word
• Microsoft Office
• Powerpoint
• Microsoft Excel
• Teamwork
• Team Management
• Mechanical Engineering
• Autocad