Hunter Sappington

About Hunter Sappington

As a Marketing Strategist RightNow Media, I see myself foremost as a storyteller. I live and breathe data and analytics and use them paint a picture of who my audience is, what they want, and how to best communicate to them. I work in or manage several messaging channels such as email marketing, push notifications, social media, ad placement, and content marketing. I use my background as an analyst for the video entertainment industry to inform my decisions.I graduated from Baylor University in May 2015, with a double major BA New Media Journalism with a focus in advertising and Film and Digital Media.

Experience

1. Marketing Strategist

   RightNow Media

   Apr 2023 — Present · McKinney, TX, US

   Lead marketing automation initiatives for customer retention, lead generation, and lead nurturing.• Manage A/B testing process for various communication channels, from ideation through results and recommendations.• Oversee user feedback initiatives including focus groups, surveys, and in-platform feedback.• Work with several RightNow Media teams to provide analysis on current sales and marketing initiatives and identify areas for process improvement.• Serve as the data owner within marketing team and work with Business Intelligence team to achieve goals.

Education

• Baylor University

  Bachelor of Arts (B.A.), Journalism and New Media

  2011 — 2015

• Baylor University

  Bachelor of Arts (B.A.), Film and digital media / New media advertising

  2011 — 2015

Skills

• Segmentation
• Survey Design
• Press Releases
• Business Strategy
• Consumer Insights
• Live Production
• Journalism
• Market Research
• Client Relations
• Live Events
• Video Production
• Advertising
• Qualitative Research
• Creative Writing
• Competitive Analysis
• Writing
• Market Analysis
• Video Editing
• Microsoft Excel
• Report Writing
• Copy Editing
• Blogging
• Microsoft Office
• Social Media
• Microsoft Powerpoint
• Spss
• Quantitative Research