Hunter Goolsby

About Hunter Goolsby

I am a consultant advising law firms in the data and analytics space. I help firms unlock the potential of their data to optimize business decisions and performance, drive automation and efficiencies, improve the client experience, enhance attorney work product, and unlock new sources of revenue. I provide a range of services aimed at helping law firms optimize their data and analytics investments. I help firms build modern data ecosystems; develop comprehensive data strategies and roadmaps; conduct firmwide data assessments; build effective data governance, hygiene, enhancement, and enrichment processes; evaluate tech stacks and select the best new products; and leverage data assets to drive insightful dashboards and analytics across the organization.I am a leader in the data and analytics space with over a decade of experience building data and analytics functions for law firms and driving data-related business change. I have built industry-leading, high-value data science and analytics programs. I have proven experience successfully implementing new technology and business processes to support data-driven functions in law firms ranging from firm intelligence, marketing technology, and knowledge management to competitive and business intelligence, advanced analytics, and data science. I am a former practicing attorney and seasoned business development professional. I have served as acting CMO and am experienced in building new functions within the firm and managing large teams with disparate responsibilities.Data Management, Data Science and AnalyticsData Management - expertise includes creating robust data governance standards and processes; establishing good data architecture, taxonomies, and lifecycle management; managing robust data automation pipelines; and building highly integrated data platforms. Data Science - expertise includes creating a data science function that leverages artificial intelligence, natural language processing, and machine learning models to extract data from attorney work product and other structured/unstructured data sources, analyze data, and build self-learning algorithms to drive advanced analytics. Analytics - expertise includes building analytics functions to automate reporting; provide deep analysis of data; and build interactive dashboards to present data, analysis, and advanced analytics models in a visual, easily digestible fashion.

Experience

1. Founder

   Legal Dna Strategies, Llc

   Mar 2024 — Present

   Legal DnA Strategies, LLC is a consulting firm advising law firms in the data and analytics space. We help firms unlock the potential of their data to optimize business decisions and performance, drive automation and efficiencies, improve the client experience, enhance attorney work product, and unlock new sources of revenue. We provide a range of services aimed at helping law firms optimize their data and analytics investments. We help firms build modern data ecosystems; develop comprehensive data strategies and roadmaps; conduct firmwide data assessments; build effective data governance, hygiene, enhancement, and enrichment processes; evaluate tech stacks and select the best new products; and leverage data assets to drive insightful dashboards and analytics across the organization.

Education

• The George Washington University Law School

  JD, Law

  1997 — 2000

• University of Florida

  BS, Finance and Economics

  1993 — 1997

• University of Maryland - Robert H. Smith School of Business

  MBA, Finance and Entrepreneurship

  2003 — 2005

Skills

• Competitive Intelligence
• Business Intelligence
• Change Management
• Strategy
• Analysis
• Business Analysis
• Process Improvement
• Market Research
• Marketing Analytics
• Mergers & Acquisitions
• Business Development
• Knowledge Management
• Rfp
• Management
• Legal Marketing
• Strategic Planning
• Coaching
• Financial Analysis
• Marketing
• Crm
• Software Implementation
• Legal Research
• Pricing Strategy
• Legal Writing