Hunter Deschepper

Experience

1. Senior Social Media Strategist

   Sysdig

   Jun 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Responsible for driving Sysdig’s global organic social media strategy across LinkedIn, X (Twitter), and Facebook to drive engagement and brand awareness among Sysdig\'s technical and enterprise audiences, balancing strategic planning with hands-on creative execution. Managing, optimizing, and scaling Sysdig\'s daily social advocacy efforts via Oktopost — increasing the reach of Sysdig\'s brand on Linkedin & X from 4.5M in 2021 to 50M+ annual reach in just three years, driving 10x growth in brand visibility and strengthening employer branding across global markets.Design and produce high-impact social media content (written copy, graphics, videos, motion assets, livestreams, carousels) to amplify product launches, events, and brand storytelling — consistently exceeding industry benchmarks for engagement.Regularly conduct data-driven analysis of performance metrics and social listening insights to refine content strategy, improve engagement rates, and support demand generation.Work cross-functionally with product marketing, demand generation, and events teams to align social content with integrated campaigns, supporting pipeline goals and enhancing thought leadership presence.

Education

• North Carolina State University

  Bachelor of Science (B.S.) in Business Administration