Hunter Bourgeois

About Hunter Bourgeois

I help founders and lean teams grow without adding headcount.Right now, most teams aren’t struggling because they lack ideas.They’re struggling because execution is slow, scattered, and expensive.That’s where I spend my time.I’m the Chief Innovation Officer at an AI-first fractional CMO consultancy.I work hands-on with B2B companies and startups to design marketing systems that actually ship.What that usually looks like:• AI-first GTM strategy• Content and campaign workflows that run fast• Internal tools built with AI and automation• Fewer meetings, fewer hires, more outputI don’t just advise. I build.Most weeks, I’m:• Testing new AI tools and models• Building internal workflows in public• Sharing what worked, what broke, and what I’d do differentlyBefore this chapter, I spent 11+ years leading global teams across food, hospitality, and tech.That background shaped how I work now: practical, human, and focused on results.If you’re:• A founder trying to do more with a small team• A marketer figuring out how AI fits your role• A consultant building leverage into your practiceYou’ll probably find my posts useful.And if you want to talk through your setup, feel free to reach out or book time here:https://calendar.app.google/Kkui7fhUGPsWnZXh9

Experience

1. Chief Innovation Officer & Co-founder

   Simplicitycmo

   Dec 2025 — Present

Education

• Le Wagon

  Full Stack Web Developer, Computer Programming

  2021

• Singapore American School

  High School Diploma

  2002

• Thunderbird School of Global Management

  Master of Business Administration (MBA)

  2013 — 2014

• The University of British Columbia

  BA, Chinese Language and Culture

  2006 — 2008

• Shanghai American School

  High School Diploma

  2004

• Peking University

  Chinese Language

  2005 — 2006

Skills

• Project Planning
• Event Management
• Cross-Cultural Teams
• Microsoft Office
• Event Planning
• Negotiation
• Market Analysis
• China Business Development
• Marketing Strategy
• Strategy
• Hospitality
• Competitive Analysis
• Contract Negotiation
• Chinese
• Strategic Planning
• Leadership
• Food & Beverage
• Customer Service
• Team Leadership
• Market Research
• Management
• Hotel Management
• Hotels
• Business Development
• Teamwork
• International Business
• Business Planning
• Marketing Communications
• Hospitality Industry
• New Business Development
• Trade Shows
• Mandarin
• Public Relations
• Business Strategy
• Time Management
• Hospitality Management
• Entrepreneurship
• Marketing