Michael Topper
🚀Director of Paid Media & Paid Growth Expert | B2B Marketer | Ecomm & DTC
- Role
- Director of Paid Media at Connect Social
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Michael Topper
Director of Paid Media Scaled B2B Facebook, Instagram, and Google Adwords paid media from to monthly in profitable ad spend. Helped create and scale our Tiktok Ads department for B2C, driving client ad spend over per month. Spearheaded Google Adwords strategies for B2B and B2C, achieving proven strategies and profitable ad margins. Collaborated with the Email department to increase B2B sales by 200% through lead magnet campaigns. Created an SEO & SEM roadmap to boost organic traffic by over 200% for enhanced brand awareness and conversions.🤖 Utilized AI software like ChatGPT to scale blog article creation, increasing output to 20+ high-quality pieces per week. Leveraged Google Keyword Planner and SEMrush for strategic keyword targeting and tracking. Led a team of writers and web designers, ensuring content creation and optimizing user experience. Developed new ad strategies to empower team members in pivoting campaigns effectively. Managed over 40 clients and monthly ad spend, achieving profitability and client retention.🧪 Implemented innovative testing methods, improving Facebook ad performance by over 50% and client retention by 30%. Partnered with a small agency to create UGC content, scaling weekly profitable ad spend beyond for renowned brands. Led funnel and testing department, driving a 75% increase in B2B conversions and doubling client conversions. Doubled Spanish Youtube and Facebook campaign conversions through innovative funnel testing and video strategies. Led a content team, generating hundreds of monthly articles to drive organic website traffic. Sourced UGC for large brands, showcasing their brand images effectively and scaling their ads. Collaborated with agencies managing multimillion-dollar weekly ad spends for large D2C brands. Contributed to the successful scaling of clothing brand Shelly Cove, reaching six-figure weekly ad spends. Assisted in scaling UGC content for TAO Chocolates, achieving successful six-figure ad spends on Facebook and Instagram.
Experience
Director of Paid Media
Aug 2024 — Present · US
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