Hunter Steffek
Senior Digital Marketing Specialist | MBA
- Role
- Digital Marketing Contractor at R Co
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Hunter Steffek
Full-Stack Digital Marketing Professional | MBA – Marketing…
Experience
Digital Marketing Contractor
Jan 2025 — Present
As a contracted Digital Marketing Specialist, I lead/operate strategic Google Ads campaigns, driving overall digital marketing performance through expert SEM/PPC management and SEO initiatives. Over the past nine months, I\'ve directly managed nearly a seven figure ad-spend; building and optimizing hundreds of evergreen, branded, and time-sensitive campaigns, assets, and ads, specifically for product sales. My contributions also include close collaboration with partners to refine and enhance ROAS bidding strategies, Comprehensive Targeting (Audience, Geo, and more) and Digital Advertising Auditing resulting in measurable year-over-year (YoY) and period-over-period (PoP) growth and increased campaign efficiency. I\'ve effectively leveraged every Google Campaign type, including Paid Search, Demand Gen, Performance Max, Display, Video, and Shopping, consistently outperforming Beauty/Bath CPG industry KPIs and benchmarks as well as the entirety of paid marketing channels for the brand.
Education
University of Colorado Colorado Springs
Master of Business Administration - MBA, Marketing
University of Colorado Colorado Springs
Bachelor of Science - BS, Business & Marketing
2017 — 2021
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