Hunter Jackson
Lead Advertising Specialist at Delek US Holdings
- Role
- Lead Advertising Specialist at Delek US
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Hunter Jackson
Dynamic marketing professional with expertise in both B2B and B2C strategy, specializing…
Experience
Lead Advertising Specialist
Dec 2021 — Present · Dallas-Fort Worth, TX, US
Solely manages marketing initiatives for the Alon and DK fuel brands for both B2B and B2C, overseeing all aspects of marketing strategy, creative direction, and execution- Has driven Local SEO improvements, achieving top-three search placement for 95% of stations, and doubled web traffic within one month of website relaunch- Spearheaded innovation in consumer promotions like instant-win sweepstakes, lead capture prize giveaway system at events, social media and influencer campaigns, resulting in significant growth in engagement and data collection- Enhanced B2B marketing through website redesign and introducing digital lead generation tactics- Streamlined new site onboarding, resulting in higher SEO rankings and improved navigations/sales- Introduced reporting of performance metrics with enhanced frequency and depth, providing actionable insights for SMS, SEO, and digital advertising tactics to drive continuous optimization and innovation.
Education
Collin College
Associate of Arts - AA, General Studies
2014 — 2016
Southern Methodist University
Bachelor's degree, Advertising
2017 — 2019
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