Daniel Hunt

About Daniel Hunt

I\'ve spent the last 15 years working in product marketing, product management, and business strategy, helping companies understand consumer needs and translate them into new and innovative product launches. I currently lead Amazon\'s Online Experience product marketing organization for Alexa and consumer AI products. My team plays a crucial role in shaping product development roadmaps and executing go-to-market strategies for brands like Alexa+, Echo, Ring, Blink, and Eero. Before joining Amazon, I founded the Consumer Insights and Analytics team at Ferrara, assembling a talented group of market researchers to bring actionable insights across the organization, helping to guide new product innovation, inform digital media execution, and measure marketing effectiveness. I worked previously as a management consultant focusing on business strategy and market research across several industries including financial services, life sciences, transportation, and energy. I worked with clients to solve business challenges related to marketing and product strategy, and over the last five years, I have contributed to and managed a range of projects, from customer segmentation and market sizing to organizational effectiveness and product management. Outside of work, I\'m a hockey player, hiker, and endurance athlete. I\'ve participated in dozens of triathlons, half marathons, and marathons over the last 10 years, and spent weeks back country camping in New Zealand, Arizona, Washington, and California. My specialties include Product Marketing, Innovation, Market Research, Data Analytics, Business Strategy, Consumer Insights and Product Management.

Experience

1. Head of Product Marketing, Alexa and Consumer Ai Online Experience

   Amazon

   Sep 2021 — Present · Seattle, WA, US

   Leads a team of product marketers that support in-market growth and owns go-to-market planning and execution for new Alexa and consumer AI products, including consumer electronics, wearables, and AI and digital productsLed the launch of Alexa+ on Amazon.com, managing a cross functional team of product, marketing, tech and creative stakeholders to develop the marketing strategy for the new consumer AI products, and to bring Alexa+ to life across online marketing channels.Launched more than 10 new products in the Echo and Alexa portfolios, including Echo Frames, Echo Spot, and Echo Hub, owning the online marketing strategy and onsite experience from early-stage product development through launchLed the multivariate testing program for Amazon Devices, delivering over 1 million incremental units in the first year against a goal of 600 thousand, and partnered with product and engineering teams to scale testing capabilities to deliver dynamic, personalized product pages with self-optimizing contentManaged the 2023 Amazon Devices launch event, coordinating across 9 product teams and Amazon SVP leadership to simultaneously launch more than 100 new web pages and a full takeover of the Amazon.com homepage, driving more than 70 million product page visits in 48 hoursCreated the subscriptions and digital products cross-channel marketing team within Amazon Devices, identifying customer needs and market opportunities through customer research and data, and influencing the UX product roadmap, creating more than 12 new shopping features over the first year

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration, Strategy, Marketing

  2010 — 2012

• University of Michigan

  Bachelor of Science in Engineering, Aerospace Engineering

  2004 — 2008

Skills

• Process Improvement
• Engineering
• Aerospace
• Analytics
• Business Strategy
• Forecasting
• Leadership
• Consumer Insight
• Management Consulting
• Financial Modeling
• Market Research
• Marketing Strategy
• Data Analysis
• Strategic Planning
• Competitive Analysis
• Project Management
• Business Analysis