Humberto Ribera

About Humberto Ribera

I’m the founder of Creative Lab Engine (CLE) and WILDictionary (WD). CLE provides the framework. WD is the testing playground.After a long corporate career, I spent years testing and implementing approaches to packaging expertise and launching offers. That work became the CLE framework. Now, I help experienced professionals turn decades of career knowledge into practical, sellable market offerings. At the Lab we cut through noise and overwhelm to create repeatable, low-friction pathways that validate ideas with real audiences and move leaders from concept to paying customers in months not years.I bring 20+ years leading corporate sales and international market expansion across industries, plus an MBA from Rice and a BArch from LA Tech. I apply the same disciplined, results-first approach I used in the corporate world to help clients package, test, and monetize their knowledge.Our focus is clarity and action. We deliver practical templates, minimal tech stacks, hands-on funnels, and an accountability loop that keeps you moving forward. We prioritize credibility over shortcuts, realistic execution over trends, and systems that scale without burning you out.If you’re an experienced professional exploring a second act, monetizing your knowledge, or reassessing your path in a changing market, let’s connect. We’ll identify clear next steps and get you moving toward a sustainable, fulfilling new chapter.

Experience

1. Storyteller

   Story Waypoints

   Jun 2020 — Present

Education

• Universidad Privada de Santa Cruz de la Sierra - UPSA

  MSc Environmental Engineering

  2003 — 2005

• Louisiana Tech University

  Bachelor of Architecture - BArch

• Rice University

  Masters of Business Administration (M.B.A.), Strategy and Entrepreneurship

  2009 — 2011

• Louisiana Tech University

  Bachelor of Architecture - BArch

  1989 — 1993