Humberto Petit

About Humberto Petit

With over 20 years in artist representation and creative management across fashion, beauty, and lifestyle, I currently serve as Director, Fashion at Forward Artists. I represent a focused roster of creatives including stylists, hair and makeup artists, and multidisciplinary talent, guiding their careers through strategic positioning, thoughtful partnerships, and long term growth.My experience spans contract negotiation, deal structuring, and relationship building with leading brands, publications, production companies, and cultural institutions. I bring a strong command of negotiation, research, project management, and sales and marketing, grounded in clear communication and active listening. I am known for identifying talent early, spotting shifts in the market, and connecting the right creatives with the right opportunities in a way that feels intentional and credible.I am deeply committed to collaboration and career development, helping artists refine their vision while maintaining high standards within the fashion and lifestyle space. In addition, I am a Mentor Foundations coach certified by Endeavor, where I support emerging talent by sharing practical insight, industry perspective, and guidance on building sustainable creative careers.

Experience

1. Director, Fashion

   Forward Artists

   Dec 2025 — Present · New York, NY, US

   Forward Artists is an international artist representation and creative management firm with a strong New York presence. The agency represents a select group of artists, allowing for a personal and thoughtful approach to each career. Acting as a creative liaison, Forward Artists connects the right talent with the right brands to support meaningful, well aligned collaborations.

Education

• Santa Monica College

  Fine Arts

  1994 — 1997

Skills

• Photography
• Brand Development
• Project Management
• Research
• Negotiation
• Fashion
• Casting
• Communication
• Beauty Industry
• Advertising