Humair S.

Account Strategist @Epsilon

Calgary, AB, CA

Epsilon, part of Publicis Groupe, delivers data-driven marketing solutions that help brands personalize customer experiences and drive measurable business results.• Lead digital and print advertising strategy focused on automotive service retention marketing across 3 provinces (Alberta, Manitoba, and Saskatchewan).• Manage marketing campaigns for major automotive brands including Nissan, Jaguar-Land Rover, Hyundai, Subaru, and Volvo.•Manage and service a portfolio of 50+ automotive dealership clients each month, delivering tailored marketing strategies that drive measurable results.• Analyze client data to identify underperforming segments, recommend targeted marketing efforts, and drive customer footfall and revenue for dealerships.• Top Performer – Q4 2024 and Q3 2025 across Canada for exceeding revenue and growth targets.• Achieved over 100% of annual objectives, driving incremental growth of YTD through targeted retention strategies and dealership campaign optimization.• Strategically align marketing solutions with OEM and dealership goals through personalized, local market-based advertising.• Partner closely with cross-functional teams to deliver campaign performance insights and ongoing strategy refinement.• Act as a trusted marketing advisor to both dealerships and OEM partners, ensuring long-term success and measurable results.