Humaira Arifin

About Humaira Arifin

Results-driven leader with expertise in helping organizations implement transformative change and achieve business goals. Adept at identifying barriers to adoption and tailoring the change approach to the organization’s culture. Served as a trusted advisor to client executives, including CIOs, CMOs, CCOs, and CHROs on digital transformation, employee communications, and brand strategy. Currently, leading change management for global HCM cloud implementations at Oracle. MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University.

Experience

1. Principal Change Manager, HR Technology

   Oracle

   Jul 2022 — Present · Ashburn, VA, US

   Serve as program manager and support strategy for the HR AI Innovation Council, which governs and accelerates AI deployment • Drive HR AI adoption at Oracle• Lead change management for global Oracle HCM cloud implementations• Served as change manager for the rollout of Oracle Recruiting across 70+ countries• Developed change management strategy and plans for Latin America, Canada, EMEA and JAPAC based on detailed change impact analysis and stakeholder assessment • Established a cross-functional change coalition of key stakeholders to ensure alignment on change messaging and training, identify and resolve barriers to adoption, and execute the change plan

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing, Management & Strategy

• Wesleyan University

  BA, Economics and English

Skills

• Collateral Materials Development
• Strategic Planning
• Brand Architecture
• Lead Generation
• Webinar Development
• White Papers
• Marketing Research
• Thought Leadership
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Content Marketing
• Crm
• Reputation Management
• User Acquisition
• Problem Solving
• Trade Shows
• Analysis
• Search Engine Optimization (SEO)
• Email Marketing
• Online Advertising
• Strategic Analysis
• Analytics
• Business Strategy
• Social Media
• Market Research
• Strategy
• Competitive Analysis
• Advertising
• Start-Ups