Lauren Hultz

Communications director connecting people, content, design and platforms to grow brand awareness and influence audience perceptions | Experienced communications leader and change management enthusiast

Role
Director, Digital Communications and Brand Management at Domtar
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Lauren Hultz

I am an experienced, creative and driven communications director who is committed to leveraging digital platforms, strategic messaging and impactful design to positively influence business performance and reputation among key audiences- Extensive experience leading and supporting strategic corporate communications and marketing communications activities for highly-matrixed global companies with highly technical and manufacturing operations and distributed workforces throughout North America, with emphasis on developing and executing on comprehensive, integrated communication strategies and plans to support business goals- Cross-functional project and change manager consistently recognized by colleagues and customers for ability to understand complex topics and audiences, analyze, digest and distill business data, and support business results with creative communications and marketing strategies- Dynamic writer and editorial content expert with significant experience creating content for multiple audiences and media, managing editorial calendars, building content marketing strategy and curating employee and external newsletters- Brand social media director who drives the use of social media as a trust-building communication tool through content creation and curation and building community around the brand- Experienced in hands-on web and intranet content management using multiple platforms- Former licensed massage therapist who focused on healthcare-based application of therapeutic bodywork and obtained additional education in human anatomy, physiology, kinesiology and pathology- Lifelong learner with a strong understanding of search engine optimization and familiarity with digital marketing and communications platforms, strategies and data analysis-Collaborative professional that enjoys leading teams and building relationships to find creative and innovative solutions to meet specific goals or needs.

Experience

  1. Director, Digital Communications and Brand Management

    Domtar

    Mar 2025 — Present · Fort Mill, SC, US

    Responsible for developing, managing and executing Domtar\'s digital content and channel strategy and experiences, overseeing the creative expression of Domtar\'s brand, leading social media thought leadership activities, and managing the digital and creative team.

Education

  • North Carolina School of Advanced Bodywork

    Certification, Massage & Bodywork Therapy

    2018 — 2019

  • Liberty University

    Bachelor of Science - BS, Communication and Media Studies

    2002 — 2006

Skills

  • Newsletters
  • Entrepreneurship
  • Management
  • Event Planning
  • Training
  • Social Media
  • Human Resources
  • Organizational Development
  • Account Management
  • Change Management
  • Project Management
  • Corporate Social Responsibility
  • Social Networking
  • Public Relations
  • Internal Communications
  • Media Relations
  • Project Planning
  • Communication Training
  • Strategic Communications
  • Community Outreach
  • Community Development
  • Corporate Communications
  • Public Speaking
  • Proposal Writing
  • Marketing
  • Speech Writing
  • Leadership
  • Copywriting
  • Event Management
  • Crisis Communications
  • Marketing Communications
  • Editing
  • Communications Planning
  • Interpersonal Communication

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Lauren Hultz — Director, Digital Communications and Brand Management at Domtar in Charlotte, NC, US | Unifers