Hujir Shohadai
Design Lead @Sky
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WORK HISTORY
Design Lead @Sky
London, GB
Design leadership and strategy, guiding the evolution and growth of large-scale entertainment platforms for TV, mobile, connected devices and B2B editorial SaaS platforms, reaching millions of users across European, American, and Australian markets- Led the redesign and scaling of the company\'s B2B products and Editorial CMS platforms (SaaS) by leveraging Service Design principles and AI integration to streamline scheduling and publishing for editorial teams, significantly reduced time-on-tasks and ensured full adoption; also contributed to and utilised Design System to achieve a more consistent and improved experience across the B2B product suite- Designed for core Connectivity Dashboard features across TV and Smart Home devices, significantly enhancing the company\'s B2C entertainment experience by delivering key strategic solutions; championed a unified product vision by aligning design experiences, successfully bridging undefined problem spaces, and securing cross-functional buy-in from executive stakeholders on the vision- Orchestrated and delivered complete product lifecycle for multiple high-impact features, offering solutions that achieved measurable business outcomes by uplifting key business metrics (feature adoption and CSAT), clearly demonstrating strong ROI- Fostered cross-functional collaboration by partnering closely with Product Owners and Engineering; facilitated workshops and utilised data-informed insights to align stakeholders and guide strategic business decisions- Executed comprehensive UX deliverables including competitor analysis, personas, user flows, wireframes, prototypes, and documentation; validated design hypothesis through usability testing and quantitative user data for lean product reiterations- Directly managed and mentored up to 3 designers each year, guiding and supporting their professional development to build high-performing individuals as part of a team culture that empowers designers to think creatively.
EDUCATION
Università per Stranieri di Perugia
Bachelor's degree, International Communication and Marketing
Università per Stranieri di Perugia
Master of Arts (MA), Communication in International Relations
SKILLS
ABOUT HUJIR SHOHADAI
Hi there! I\'m Hujir, a Global Design Lead at Sky/Comcast, driving the evolution and growth of large-scale entertainment platforms for TV, mobile and connected devices, reaching millions of users across European, American, and Australian markets.I have 15 years of experience as designer, crafting and delivering product solutions for startups and established businesses across websites, native apps, wearables, SaaS platforms, TV platforms, and connected devices (IoT) for B2C and B2B products. From pixel art and illustrations to human-centered solutions designed to make people\'s lives easier, I focus on efficient usability, accessibility and meaningful emotional impact.
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