Hui Kim

About Hui Kim

I am a design director and hands-on designer with a proven track record in the prestige beauty industry, specializing in branding, packaging and product design, product development, and 360° campaigns-including digital strategies and visual merchandising. Among these, packaging design is my true passion, as it has the power to transform a product and tell its story. Every detail from color, shape, and typography to the tactile experience and unboxing journey, plays a crucial role in creating a lasting impression for brand’s DNA. With a sharp design sensibility, I excel at crafting distinctive visual languages and shaping unique product identities. Drawing inspiration from global and multicultural influences, my work focuses on bold, playful, eye-catching, and innovative packaging that resonates with today’s discerning consumers.Accountabilities- Comprehensive knowledge of material used in the construction and manufacturingof primary, secondary and gifting packaging and how they impact design execution, understand technical competency in analysis of geometric in 2D and 3Dincluding fit and finish of packaging components-A solid working knowledge of color matching across both hard and soft goods, and maintainstrong relationships w/suppliers-Has abilities to create brand developing 360 campaigns to support positioning across several mediums: Packaging design, Web design, Social media content etc-Beauty & Still life photoshoot experience, creating mood board for concept development.

Experience

1. Creative Design Director

   Hui Design Inc

   Mar 2025 — Present · New York, NY, US

   Working beauty packaging design and product design for trend-driven fragrances and skincare, promotional beauty products, and gift sets, including both primary and secondary packaging. My clients and collaborators have included Calvin Klein, Tommy Hilfiger, Sarah Jessica Parker, Jessica Simpson, Kendra Scott, Britney Spears, Cardon skin and Sol de Janeiro.

Education

• Fashion Institute of Technology

  Bachelor of Fine Arts - BFA, Advertising design

• Noble Desktop

  Certificate program, Web Development , UX portfolio Builder

• Michigan State University

  Fine/Studio Arts, General

• Konkuk University

  Interior Architecture

Skills

• Packaging
• Adobe Creative Suite
• Graphic Design
• Advertising
• Creative Direction
• Brand Management
• Logo Design
• Forecasting
• Graphics
• Photoshop
• Corporate Branding
• Direct Mail
• Photography
• Brochures
• Fashion
• Marketing Communications
• Art Direction
• Image Manipulation
• Marketing
• Art
• Social Media
• Concept Development
• Merchandising
• Retail
• Brand Architecture
• Product Development
• Brand Development
• Catalogs
• Corporate Identity
• Typography
• Layout
• Illustrator
• Collateral
• Indesign
• Illustration
• Creative Strategy
• Visual Merchandising
• Beauty Industry
• Posters
• Apparel