Hui Hsin Wei
Meta Ads Management | TikTok Ads Management | Operation | ASA | Paid Social Marketing | Digital Marketing | Brand Development | Creative Content
- Role
- Marketing Campaign Manager at Alta Media Usa
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Campaign Manager
Jun 2024 — Present · Irvine, CA, US
Spearheading Meta and TikTok ad campaigns with monthly budgets reaching up to $1 million, meticulously optimizing targeting, bidding strategies, and creative assets to drive app installs, user engagement, and conversions-Overseeing Apple Search Ads campaigns, implementing advanced keyword targeting and bid optimization techniques to enhance app discoverability and maximize ROI-Conceptualizing and executing online events and promotional initiatives that significantly enhance user engagement, foster brand loyalty, and increase customer lifetime value-Managing email marketing campaigns for an existing base of over 120k subscribers, segmenting audiences to deliver personalized content that drives retention, conversions, and sustained engagement-Providing strategic recommendations for product enhancements based on in-depth data analysis and user feedback, optimizing app functionality and overall user experience-Driving business development efforts, identifying and cultivating strategic partnerships that expand brand reach, enhance revenue streams, and unlock new growth opportunities.
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