Hugo Seguin

About Hugo Seguin

Hey there, I’m Hugo, aka The Maple Coder. I combine data science, DevOps, AI, and psychology to help you work with your data in ways that align with human behavior and proven psychological principles. This approach doesn’t just make your systems smarter it 10X’s productivity and creates solutions that people naturally understand and trust. I have experience presenting complex information to a variety of audiences and even won a award for it (you can ask at my interview, see you soon).By Day, a Data Engineer at Parkway Digital & Wisdo. By night? I’m either: Leading a team on CHI IRL Calendar showcasing amazing Chicago Events: https://chiirl.com/🤖 Hosting the ML Paper Reading Group where we test our skills on real data: https://lu.ma/ML_Reading_Group?k=cI love working on open-source projects, especially ones that give back to the Chicago tech scene.If you’ve got something cool in mind or just want to connect don’t hesitate to reach out!

Experience

1. Pricing Analyst

   Zoro.com

   Mar 2026 — Present · Chicago, IL, US

   Developing and executing data-driven pricing strategies to support competitive positioning and profitability across a large e-commerce product catalog. Analyze supplier and market pricing data to identify trends, opportunities, and operational improvements that support business objectives.Build and maintain pricing models, scripts, and automated workflows to process and validate supplier pricing data, ensuring accurate and timely price updates and compliance with Minimum Advertised Price (MAP) policies. Utilize SQL, Python, and R to query, manipulate, and analyze large datasets while leveraging advanced Excel and Google Sheets for data validation and operational reporting.Design and enhance scalable data pipelines and pricing processes using Google Cloud Platform (GCP), Apache Airflow, and GitHub for workflow orchestration, version control, and collaborative development. Apply AI-enabled tools and analytics techniques to improve pricing insights and operational efficiency.Partner cross-functionally with Category Management, Customer Service, and Marketing teams to resolve pricing issues, communicate analytical findings, and support pricing initiatives. Continuously identify opportunities to streamline pricing operations through automation, improving scalability, accuracy, and overall business performance in a fast-paced environment.

Education

• Center for Technology,Essex

  Computer Animation and Web Design

  2013 — 2015

• Bishop's University

  Bachelor's degree, Applied Psychology

  2015

• Iowa State University

  Masters, Social Psychology

• Essex High School

  High School Degree

Skills

• Php
• Drawing
• Photography
• Css
• Html5
• Wordpress
• After Effects
• Photoshop
• Illustrator
• Web Design