Hugo Sandberg
Founder & President HFS Solutions LLC providing sales and business development services. Country agent USA for Lawer S.p.A. ; Director of Business Development for Silpara Technologies ; Pickleball Enthusiast
- Role
- Country Agent - Usa Rubber & Plastics at Lawer S.P.A. Dispensing Systems
- Location
- Hudson, OH, US
- LinkedIn followers
- 500 followers
About Hugo Sandberg
High energy, results-driven Executive skilled in Financial/Communication/Marketing that knows how to translate success into domestic and international business channels. Successful in B2B and B2C environments. Passionate brand builder (Sherwin-Williams, Krylon, Little Tikes, Rubbermaid, Smucker’s). Great listener, mentor, and team builder.CRITICAL CONTRIBUTIONSAchieved re-engineering of Robbins LLC with renewed focus on delivering value, opening new markets, servicing end-users, developing new products, building a new website, and enhancing service speed. Stopped sales slide and increased market share 5%.(HEXPOL Compounding)Awarded major new business by key OE customer - coordinated commercialization of project internally and at customer-level. Projected to result in $10MM of new revenue.(HEXPOL Compounding)Led brand conversion from Excel Polymers to HEXPOL Compounding. Developed a new brand look.(HEXPOL Compounding)Initiated an active sales role and personally managed several accounts. Turned around struggling relationships and brought accounts back to profitability (increased profit over $1MM).(HEXPOL Compounding)Achieved $250k in first year sales and margins 20% above average with launch of new contractor product which opened new markets and customer targets. Reinforced brand position as the solution expert.(The Flood Company)Improved Krylon profitability over $12MM in one year turning a loss into a profit.(The Sherwin-Williams Company)Led development and launch of award-winning new products (including Krylon Fusion for Plastic).(TheSherwin-Williams Company)Core CompetenciesSalesBusiness DevelopmentStrategic DevelopmentMarketing ManagementProduct developmentProduct CommercializationMarketing CommunicationBrand developmentP & L managementProduct managementWorked across the complete enterprise (R&D, operations, supply chain, finance, sales, graphics, marketing communications)
Experience
Country Agent - Usa Rubber & Plastics
Lawer S.P.A. Dispensing Systems
Oct 2020 — Present · US
Exclusive agent for Lawer S.p.A. covering the United States for Rubber & Plastics. Lawer specializes in automatic weightment systems for small chemicals. Check us out at
Education
University of Chicago
Executive Leadership seminar
Duke University - The Fuqua School of Business
MBA
Bluffton University
Bachelor of Arts - BA, Accounting and Business/Management
Bluffton University
Bachelor of Arts - BA, Business / Accounting
Duke University - The Fuqua School of Business
Master of Business Administration - MBA
Skills
- Business Development
- Marketing Management
- Market Analysis
- Management
- Product Management
- Strategy
- Advertising
- Direct Sales
- Trade Shows
- Marketing
- B2b
- Product Development
- Analysis
- New Business Development
- Market Planning
- Enterprise Software
- Sales Management
- Marketing Communications
- Competitive Analysis
- Sales
- Supply Chain
- Leadership Development
- Product Marketing
- P&L Management
- Key Account Management
- Public Relations
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Strategic Planning
- Six Sigma
- Product Launch
- Brand Development
- Segmentation
- Market Research
- Pricing
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