Hugo Sallé

WORK HISTORY

EDUCATION

SKILLS

ABOUT HUGO SALLÉ

Entertainer at heart, born and raised in Western France, I turned my passion into a career: shaping brands and stories that entertain, inspire, and bring people together. My playground? The intersection of business and creativity. At Média-Participations, I develop iconic heroes (Marsupilamis, Lucky Luke, the Smurfs, Naruto) and build tomorrow’s franchises, working across disciplines—animation, publishing, video games, theme parks, consumer products, and licensing. I also oversee corporate communications and drive innovation projects for the group. Educated at HEC Paris and USC (Los Angeles), I have built expertise in strategy, innovation, marketing, and communication within the cultural and media industries. A proactive entrepreneur, I thrive on tackling challenges and sparking positive change. My specialties: Leading high-impact corporate and creative projects Developing and implementing business and marketing strategies for transmedia franchises Shaping corporate strategy, conducting research, and providing market intelligence Managing and growing strategic partnerships Building corporate communications and enhancing brand value And, when called for, wielding a lightsaber or a magic wand with equal finesse! Passionate about equal opportunity and mentorship, I also co-founded and co-chair Animation Society to energize the French animation sector. And I have a soft spot for the (sometimes very niche) history of cinema and Disney. Always up for a meaningful conversation—let’s connect here or over a good coffee! IP • Strategy • Development • Marketing • Communication Film • Animation • Publishing • Video Games • Theme Parks • Licensing